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LAS VEGAS, United States – Bicycle-to-Vehicle (B2V) communication was definitely one of the hot topics at the virtual edition of this year’s Consumer...

KNOXVILLE, USA – The name LeMond keeps on roaming around in the industry. His attempts to build a road race brand were not sustainable, even after he...

AMSTERDAM, the Netherlands - Like many industries the global cycling industry has experienced different waves of mergers and acquisitions activity...

OSAKA, Japan - In its financial statement of the first quarter of 2020, the Shimano Group reported a downturn in sales since mid-March. The company...

WATERLOO, USA - Trek Bicycle has announced that it will be promoting European Sales Director Harald Schmiedel, to Vice President of European...

STOCKHOLM, Sweden - The launch of Trek and Bontrager helmets featuring the licensed WaveCel technology is creating lots of discussions among helmet...

ZURICH, Switzerland - Trek Bicycle Europe announces the appointment of Harald Schmiedel to a newly created role as European Director of Sales....

INDIANAPOLIS, USA – In a strikingly unanimous action all major industry players together with Ford Motor Co. and Tome Software have founded the...

MADRID, Spain – To improve the service level to its retailers, Trek decided last November to close its warehouse in Spain. “We better serve our...