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Bob Vroegh: 'The importance of an optimal product-market fit for the mobility industry'    

Bob Vroegh: 'The importance of an optimal product-market fit for the...

In many countries, the e-bike and other light electric vehicles are gaining importance. At the same time, more and more types of micro-mobility are...

Vroegh speaks from experience. For more than a decade, the former cyclist has been involved in the design and engineering of bicycles.

The new driver for brand success

For many years, designing bicycles has mostly been about function. However, in times when the bicycle is increasingly used for daily trips and also...

Vroegh design sees that current market developments are strengthening the aesthetic possibilities of a bicycle. – Photos Herbert Wiggerman

Is instant brand recognition the future of bicycle design?

SOESTERBERG, the Netherlands - It is possible to distinguish an Audi from a Peugeot from a distance, but this isn't yet the case with (electric)...

Former Santos employee Paul van Beusekom started at Vroegh Design. – Photo Vroegh Design

Vroegh Design enlarges team to expand in e-mobility industry

SOESTERBERG, the Netherlands - Known for their design work for leading brands on the Dutch market, Vroegh Design has hired Paul van Beusekom to...

E-bike character embodied by distinctive design

E-bike character embodied by distinctive design

Where cars have been status symbols ever since they were invented, bicycles were mostly seen as a practical and economical way to get around....