Have you ever fully considered the business potential that Central Europe has to offer in terms of the cycling industry? To be specific, let us talk of the Polish, Czech, Slovak and Hungarian markets. We interviewed Marek Dolezal, the CEO of Aspire Sports - a constantly evolving company and one of the most recognisable distributors of cycling and sports equipment for this region.

COIMBRA, Portugal - In August of this year, US component maker SRAM Group inaugurated its dedicated production facility in Portugal for the French pedal brand Time, which it acquired last February. Sramport - Transmissões Mecânicas, Lda. as the Portuguese subsidiary is officially called, is rapidly adding up

CHICAGO, USA - SRAM is the new owner of the entire range of road and mountain bike pedals, cleats, and all related patents of Time Sport. The iconic brand Time Sports has finally been split-up between two companies now previous owner Rossignol Group and SRAM concluded the agreement on 18 February.

CHICAGO, USA - As part of SRAM's European aftermarket development strategy the parts and components manufacturer announced some major changes in its distribution network in France.

CHICAGO, USA - SRAM issued a global recall after it received reports of failures of the Zipp 88 front hub flange as well as its stainless steel or titanium quick releases.

CHICAGO, USA - After 14 years on Chicago's Kingsbury Street, SRAM LLC, the world's second largest bicycle component manufacturer, has relocated its global headquarters to the hot West Loop neighbourhood of Chicago. The SRAM team officially moved into the 1000 West Fulton Market Street facility June 1