The trade show landscape is adrift and in uncertainty since German industry organisations announced that they will pull out of Eurobike. For decades, the show served as a stable base for the bicycle trade. It was the place to be for the industry and was its window to the rest of the world. Since the organisations ZIV and Zukunft Fahrrad turned their back on Eurobike, this seems to be history, especially for the German companies. Even more telling, newcomers are jumping at the opportunity to capture the audience's attention.

At two million units, the German e-bike market held steady in 2025, after the volatile market during pandemic years. The sales volume has been around this level since 2023. The same goes for mechanical bicycles, whose sales volume has remained steady over the past three years at just under two million units. To grow the market, the industry should therefore focus on increasing the average retail price, but that continued to decline in 2025. No wonder the industry organisations emphasised the growing popularity of bike leasing and refurbishing at their joint presentation of the 2025 market results.

The topic of cooperation between Eurobike and the German industry bodies ZIV and Zukunft Fahrrad is back on the table again. At the fringe of the European Cycling Industries (ECI) launch reception in Brussels this week, the new CEO of Fairnamic, ZIV, and Zukunft Fahrrad discussed a relaunch of Eurobike in 2027 and the potential cooperation with the German associations and the ECI, as well as the role of Eurobike in 2026. This was reported by Eurobike.

BERLIN, Germany - The growing importance of cycling in the mobility mix brings new challenges to the industry. Consumer expectations and product requirements are shifting quickly and will continue to change in the years ahead. The 'user of tomorrow' was the key topic at a recent ZIV Technology Conference. What does this mean for construction, safety, and design? How is the industry meeting these demands with technological innovation?

BRUSSELS, Belgium - In an open letter, European manufacturers, logistics companies, and cycling logistics operators have urged the European Commission to maintain the existing legal framework under EU Regulation 168/2013, including its application to cargo bikes. "Recent proposals by the German industry organisation ZIV to cap assistance ratios, peak power and vehicle weight would undermine real-world usability," the letter stated.

FRANKFURT, Germany - Industry leaders have openly shared their opinions on the developments surrounding Eurobike with Bike Europe. Complaints about the show were already widely discussed during and after the last edition, but the future of the event came into full focus after the statement of the German industry bodies to pull out of Eurobike. For decades, the show seemed a fixed element in the industry calendar, but even Eurobike cannot escape the recent dramatic changes in the industry.