"Today, we see everything from global technology providers to highly specialized startups entering the Eurobike space,” says Stefan Reisinger, managing director of fairnamic, the trade show’s organizer. “Companies we wouldn’t have imagined at a bike show just a few years ago are now driving key innovations—offering new solutions in areas like materials, production, and personalization.”
From machines to mobility
One standout exhibitor at Eurobike 2025 is Austrian machine manufacturer Engel. Known for its expertise in injection molding across the automotive and aerospace industries, Engel is now bringing its advanced technology into the world of bicycles. At its booth in Hall 8.0, the company will showcase a live production process, manufacturing stylish and durable plastic handlebars for Canyon Bicycles right on site.
The process combines fluid-melt technology and fiber-reinforced carbon tapes, allowing for faster, more efficient manufacturing with significantly reduced CO₂ emissions. The result: high-performance components with greater design freedom and sustainability. “Trade fairs like Eurobike are ideal for us to connect across sectors – with OEMs, designers, and also directly with consumers,” says Paul Zwicklhuber, project lead at Engel. “Many still underestimate the potential of modern injection molding for bicycle components.”
Plastics with purpose
Another strong example of cross-industry innovation is Cologne-based company igus. While not traditionally associated with the bicycle sector, igus has been a hidden player for decades through its motion plastics—high-performance polymers used in bearings, joints, and guides. At Eurobike 2025, the company will present a full lineup of plastic-based solutions for mobility in Hall 8.0.
From structural parts like frames and handlebars to an entire bike made from recycled plastic, igus proves that performance and sustainability can go hand in hand. “Wherever something moves on a bicycle, there’s a good chance igus is involved,” says Sven Terhardt, head of Product and Sales RCYL bike. With low-maintenance, corrosion-free materials and a closed-loop recycling approach, igus is setting new standards for eco-conscious design and manufacturing.
Handmade area
Innovation at Eurobike isn’t limited to big industry players. The Handmade Area in Hall 12.1 has become a hub for creative minds and startups bringing new ideas to life. One such company is Hezo Sports from Saarbrücken. Known for producing custom-made cycling shoes via 3D printing, Hezo made its Eurobike debut in 2024. What started as a proof of concept evolved into a successful market-ready product.
“At Eurobike, we made completely new contacts, had valuable discussions with dealers, and increased our sales,” says Helen Wiehr, CBO of Hezo Sports. “Returning in 2025 was a no-brainer. The Handmade Area is the perfect space for connecting with both the trade and end consumers.”
This year’s Handmade Area will once again offer a curated experience focused on personalization, craftsmanship, and innovation. From tailor-made gear to small-batch production models, exhibitors will demonstrate how the bicycle market is becoming more individual, sustainable, and experience-driven.
This article is sponsored by fairnamic.
