FRANKFURT, Germany - The trade war has been the next disruptor in the long-awaited market recovery of the bicycle industry. Taipei Cycle Show last March still gave off an upbeat vibe, but it is questionable whether this will still be the case at Eurobike.

FRANKFURT, Germany - The investors' lounge at Eurobike was introduced at the peak of the investors' enthusiasm for the e-bike industry. The sales boom in 2020-2021 made venture capitalists line up for the bicycle industry and poured millions into the industry across Europe. But those days are over, and investor behavior has changed.

FRANKFURT, Germany - The thriving e-bike market has long been dominated by a small number of drive system manufacturers. The rapid expansion of the market in the past years created room for new suppliers and their investors. Although some of these early entrants stepped out at the beginning of the decade, this trend has now reverted. More and more systems are being introduced on the market again, also by suppliers new to the industry. In this overview, we highlighted a few of them.

A new player is entering the European e-bike manufacturing scene. Phoenix Bicycle Europe has been established as a strategic joint venture between leading European and Chinese mobility companies. It is a new OEM electric bicycles manufacturer, backed by the legacy and industrial strength of Shanghai Phoenix Bicycle. The initiative aims to reshape the e-bike manufacturing landscape in Europe with a unique blend of heritage, innovation, and local production.

EINDHOVEN, The Netherlands - Just before Eurobike kicks off, Shimano has introduced Q'auto: an electronic shifting group for everyday bikes that doesn't require an external battery. The required power is generated via the rear hub, which functions as a dynamo. The system is designed for trekking, gravel, and light urban bikes, offering both automatic and manual shifting options.

Intelligent automatic shifting has become essential for delivering a premium riding experience in today's high-end e-bikes. Whether it's the Pinion Smart.Shift, Enviolo AUTOMATiQ, or Decathlon's integrated e2Drive, riders appreciate the effortless experience: no manual adjustments, no wrong gear—just smooth, seamless riding that adapts to terrain and pedaling style in real time.