Well-known bike component manufacturer GW is set to turn heads at Eurobike 2025. The company unveils a completely new wheelset series tailored for the evolving needs of today's gravel, MTB XC, and road cyclists. From long-distance gravel riders to cross-country racers and competitive road athletes, the expanded portfolio demonstrates the brand's dedication to discipline-specific performance, production flexibility, and global accessibility.

In 2025, the company celebrates a decade of progress, engineering, and commitment to redefining the e-bike experience. What began as an ambitious project rooted in Italian innovation has evolved into a recognised force in the e-bike industry. And with a clear mission: to become the first choice for European brands in the urban mobility segment.

FRANKFURT, Germany - Probably the most exclusive networking event at Eurobike brings together a very diverse mix of industry insiders and market followers. In a few years time, Pink Thursday has built a reputation as a unique space for exchange, inspiration and new connections.

The demand for e-bikes continues to grow across Europe. While e-bikes have embraced innovations like adaptive lighting and touchscreen dashboards, core systems such as gear shifting still rely heavily on human input. To this day, manual shifting remains the industry standard.

Noca, the solution provider building the digital backbone for the cycling industry, wants to help companies speed up their digital transformation. That is why it is offering 1:1 consultation sessions at Eurobike 2025 in Frankfurt.

Bicycle manufacturers face increasing demands for flexibility, quality, and cost-efficiency as the industry evolves. The need for smarter, more reliable production solutions is greater than ever. How can manufacturers keep pace with these changes while maintaining high standards? Recent advances in automation and process integration offer compelling answers.