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ZIV:德國自行車市場出現復甦跡象

Jan-Willem van Schaik | translated by Ferlin Wu
Published: 02 Jul 2025
ZIV:德國自行車市場出現復甦跡象
ZIV執行長Burkhard Stork於Eurobike記者會中表示:「現在整個產業的氛圍已轉變,協會成員皆極為忙碌,產線也都恢復運作。」照片來源/Bundersregierung

德國, 法蘭克福(FRANKFURT)-德國自行車產業協會ZIV在德國歐洲自行車展Eurobike開展時發布正面市場消息,不過該會執行長Burkhard Stork也提醒業界不宜過度樂觀。他在Eurobike開幕時表示:「今年第一季的銷售和生產數據表現非常出色,不過市場恢復力道未能延續4月和5月。」

Stork接著說:「有許多跡象顯示自行車產業有望於2026年恢復常態,不過,雖然銷售正在成長,目前仍應謹慎觀望。」Stork在Eurobike開展前舉辦的記者會上提到,去年Eurobike上大家對市場前景抱有高度期望,預期2024年底市場將恢復常態。對此,他坦言:「情況並未如預期發展,我們當時有點太過樂觀了。現在整個產業的氛圍已轉變,協會成員皆極為忙碌,產線也都恢復運作,與去年的景象完全不同。」

自行車及電動自行車市場成長

根據ZIV表示,德國自行車市場對終端消費者的銷量從2024年35萬輛成長至今年38.5萬輛,年增10%。電動自行車銷售亦達50萬輛,年增約11%。整體來說,該市場自行車及電動自行車總銷售在今年第一季達88.5萬輛,年增近11%。

ZIV指出,4月和5月銷售增長趨勢減緩,1月至5月僅年增5%。近幾月成長的銷量進一步降低庫存水平,尤其零售通路,整個產業亦是。運動自行車的需求仍高,尤其公路車及礫石車。電動自行車部分,今年初電動登山車再度成為熱門類別。

市場前景

ZIV預期自行車、電動自行車及零配件製造商與零售商今年的處境依然緊張。Burkhard Stork表示:「自行車市場仍在恢復常態的道路上,預計2026年底能回穩,已有明顯跡象顯示這段艱難時期即將結束。」Stork同時強調,2024年同期表現疲弱,因此二位數的增長數字並不足以證明市場已經恢復。今年初備受期待市場回溫,不過卻止於4月和5月,ZIV因此預測2025年春季的正向趨勢發展有限。

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