Editorial department Contentmarketing

Rotor, a premium bicycle components company from Spain, has traditionally focused on the aftersales market, producing parts for bikes that can easily be swapped out and adapted to fit a cyclist's personal needs. This year, however, after 30 years of successful global distribution, Rotor is ready to venture out further, shifting its focus to the OEM market.

Many bicycle experts believe that automatic shifting will be the next major technological revolution in cycling. Taiwanese component specialist TRP and German e-bike expert Bosch eBike Systems are making it happen. At Eurobike, they will present the TRP x Bosch eShift system to the world for the first time.

Selle Italia presents its new GT-1 saddle dedicated to urban mobility and commuting. A lightweight, comfortable and eco-friendly solution.

Due to the embargoes applied to China, European bicycle manufacturers turning to the domestic market for e-bike production might likely direct their attention to Turkey.

Sigma-Elektro is adapting its processes and structures to meet the requirements of the e-mobility and bike industry, positioning itself as a professional OEM supplier. Director of business development Lars Adloff discusses the company's strategic shift and its implications for the future.

Frog Bikes, a manufacturer of premium kids' bikes, has announced a new collaboration with reTyre, a brand known for its sustainable tyres. This partnership represents an important step towards further reducing their environmental impact.

OLI eBike Systems is responding to the rapid evolution in electric mobility. Under the new leadership of CEO Giorgio Gavioli, the company is strategically focused on innovation and market needs analysis to create products that meet users' demands. This includes their latest development: the PICO drive unit.

Asiabike is the first company in Sri Lanka to set up a manufacturing plant exclusively to produce e-bikes to international standards. Strategic alliances with industry giants such as LG, Samsung, and Panasonic, along with European-standard approved Chinese battery cells, have made this locally owned organization an important e-bike supplier to foreign markets, especially the European Union and the United Kingdom.

E-bikes have gained considerable recognition in recent years, yet many of their accessories and parts remain similar to those found on ordinary bikes. Essentially, this limits their potential, which is why Bafang's GVT technology, and specifically the G500A, a new 5-speed gear hub, have set the stage to optimise the e-bike shifting experience.

Ten years may not seem very long in the bicycle industry but in many ways, BESV began long before 2014. The premium e-bike brand was started by the CEO of the Darfon Group, sharing in its legacy of eco-friendly electronics design.