Editorial department Contentmarketing

TEKTRO and its premium brand TRP take an important step into the European market: next spring, in April 2022, the TEKTRO Europe Service Center opens near Frankfurt in Germany. It is primarily focused on supporting OEs, DIs and dealers. The setting up of this physical and digital service facility goes hand in hand with an expansion of the product portfolio.

Supply chain has been a longstanding problem among bike retailers: from lengthening order lead times to holding inventories, the risk has been a cause of concern for many players. As the industry becomes less and less agile, players who are able to go against the flow are sure to enjoy significant benefits. This is the story about Polygon, a brand that through its agile supply chain practices is well poised to woo retailers in a post COVID-19 world.

Have you ever fully considered the business potential that Central Europe has to offer in terms of the cycling industry? To be specific, let us talk of the Polish, Czech, Slovak and Hungarian markets. We interviewed Marek Dolezal, the CEO of Aspire Sports - a constantly evolving company and one of the most recognisable distributors of cycling and sports equipment for this region.

The years 2020-2021 have definitely changed our cities, and for the better. The current shift is influenced by strong factors: policies related to total reduction of CO2 emissions, continuous development of infrastructure for bicycles and the changing attitudes of the population. Leader 96 is following this trend.

Paul Lange & Co., based in Stuttgart, Germany, recently raised their logistic capacities to a new level by investing in a new warehouse facility, securing an even faster and even more reliable supply to eight European markets. This, however, is only the first step. Even bigger investments in logistics capacities are planned to make the company fit to supply to markets that will settle on a much higher level than before Covid.

Tech company Tracefy brings a new GPS tracker and concept for e-bikes to the market. In a lead time of approximately ten weeks, bicycle manufacturers (OEM) can release a whole series of 'connected' e-bikes.

SKS Germany is now indispensable in the European bicycle industry. This year the German company celebrated its centenary. It cherishes its past and at the same time innovatively builds on the solid foundation that is characterised by Deutsche Gründlichkeit (German thoroughness).

E-bike connectivity is an area that is revolutionising the bike industry at a rapid pace. With the 2nd generation of the BikeTrax tracking system, PowUnity will take e-bike communication a decisive step forward in 2022.

South Bohemian manufacturer Leader Fox is launching a new range of full suspension and mountain e-bikes powered by a Panasonic GX Ultimate motor.

The market for bikes and e-bikes in Europe is still experiencing strong growth as a result of the global pandemic. With continuous increase in demand and at the same time, challenges in the supply chain, bicycle and e-bike manufacturers need to secure their assembly capacity for quick changes in the market situation.