Peter Hummel

NOTWILL, Switzerland - The annual Swiss bicycle industry meeting at InfoTech centered this year around the panel discussion with industry leaders. The huge inventory, especially at retailers, worries people on all levels in the industry.

OBERWANGEN/FEHRALTOFR, Switzerland - The speed pedelecs Opium and Stromer ST7 were the high-flyers at this year's Eurobike. With their looks, equipment, performance and price, they set a new benchmark for this league. They have what it takes to become the new status symbol for SUV car enthusiasts. How do the models compare?

BAD URACH, Germany - Reshoring is the topic of the day in Europe's bicycle industry, all the more so with supply chains in the Far East being disrupted since the Corona pandemic. Magura is one of the companies who didn't outsource their complete production to the Far-East. They are now reaping the benefits of their loyalty to its workplace in southern Germany.

瑞士，OBERWANGEN－Eurobike開展在即、各界都在期待ST7款式的推出，高速電動輔助自行車廠myStromer AG震驚宣佈管理團隊人事異動，甚至調整管理架構。在執行長Jakob Luksch花費四年成功重整品牌之後，他離開團隊的決定不禁令人納悶。

OBERWANGEN, Switzerland - Shortly before Eurobike and the eagerly awaited launch of the ST7 model, speed-pedelec specialist myStromer AG has surprised the market with the announcement of a change in leadership and even a new management structure. After CEO Jakob Luksch successfully restructured the brand over the past four years, his departure nevertheless raises questions.

AARAU, Switzerland - After total bicycle sales skyrocketed by 38% in 2020, poor availability brought the Swiss industry back down to earth in 2021. Sales fell by 1.6% to a total of 493,826 e-bikes and bicycles. E-bike sales have now grown to a 37.9% market share.

RICKENBACH, Switzerland - Approximately half of the 500,000 bicycles sold in Switzerland are distributed via one company called Zibatra. The logistics company based between Basel and Zürich has developed a new exclusive business field offering warehousing services, ready-to-ride delivery and innovative transport services.

SIRNACH, Switzerland - Increasing competition for domestic manufacturing and established specialist dealers has prompted two Swiss producers Komenda and Tour de Suisse Rad to join forces. The aim is to strengthen the local industry under the label 'Schweizer Velo'.

BERN, Switzerland - Swiss Post has divested its PubliBike bike rental subsidiary. The company wants to concentrate on its core business, thus not make the necessary investments. It had been looking for a buyer for some time and found three investors. One of them is industry veteran and ex-BMC CEO Thomas Binggeli.

ZURICH, Switzerland - The Indian tiger strikes in Switzerland for the second time within a few months. Following the acquisition of Ego Movement, TVS Motor Company has taken over the majority of Swiss E-Mobility Group (SEMG) from Constellation Capital. The intention seems clear; The Indian mass producer wants to gain a foothold in the booming e-bike market in Europe.