WEIDEN, Germany - The e-bike market expansion in the past decade came with a wave of new brands and suppliers. One of them was German MSA, mainly known as a long-time Kymco importer in Germany and the Czech Republic. Challenges in the motorbike and e-bike market have resulted in a reorganisation of the company including the withdrawal from the e-bike and bicycle market.
TALLINN, Estonia - Vok Bikes, the Estonian company behind a new generation of four-wheeled electric cargo bikes, has raised US$6 million (€5.12 million) to further expand across Europe and accelerate the shift away from vans in city centres. The Series A funding round is led by SQM Lithium Ventures, the corporate venture capital team affiliated with SQM International Lithium (SQMi), a global leader in lithium production.
VILLORBA, Italy - Cicli Pinarello is opening a new subsidiary in Shanghai to directly manage its operations in the growing Chinese market. Pinarello China Ltd will be the group's fifth directly managed subsidiary, joining existing operations in the United States, United Kingdom, Switzerland, and South Africa.
MUNICH, Germany - Despite a stagnating global economy, unresolved conflicts, and other geopolitical mood killers, the stock market boom continued, at least in the first quarter of 2025. Then came Trump trouble, with the US president instigating a global trade war. The tariff conflict is not only having an impact on the existing global economic order, but also on financial markets. The stock market went on a roller coaster. Investors are reacting to the unpredictability of the 'America First' prophet, which on a long-term could benefit Europe. In this context, here's an overview of how stock-listed bicycle industry companies fared in the first six months of 2025.
RIMINI, Italy - The Italian Bike Festival has grown increasingly significant for the cycling industry since 2018, following the decline in relevance of EICMA-Milan in recent years. The most recent edition at Misano Circuit in September 2024 featured more than 600 brands and 57,000 end consumers and industry professionals. The successful event has been taken over by the Italian Exhibition Group.
CHANGUA, Taiwan - The long-awaited turnaround from a declining to a rising bicycle market is becoming increasingly visible. Industry leaders remain cautious in their forecasts but dare to express themselves more positively. This was already clear last week at Eurobike. Merida Industry's financial report for the first half of 2025, in combination with their statement "to gradually expand our e-bike production capacity," indicates that the company is once more regaining trust in its future.
HEERENVEEN, the Netherlands - Intense discounting drove Accell Group's revenue down by 22% from €1,294 million in 2023 to €1,003 million last year. The company reports that the results were heavily impacted by one-offs, while market conditions remained challenging.
AMSTERDAM, the Netherlands - With two new models released this month as part of the S6 series, is VanMoof set to become the comeback kid of the bicycle industry?
PALENCIA, Spain - To develop solutions that improve the efficiency and performance of e-bikes, Mahle SmartBike Systems has announced a new investment round of between €10 and €12 million annually in R&D. The announcement came shortly after Mahle CEO Arnd Franz stated that, "the e-bike sector was their standout success, supplying more than 60 e-bike brands across all segments."
CHICAGO, USA - During the process of drivetrain development in an attempt to make descending better, SRAM came across the spider manufacturer Ochain. "After we learned about the performance of their product, we decided to buy them," explains SRAM product manager Flynn George. How much SRAM paid for Ochain is unknown for the moment.
FRANKFURT, Germany - The Confederation of the European Bicycle Industry (CONEBI) and Cycling Industries Europe (CIE) have signed a Letter of Intent to advance the merger of the two associations. Delivered as a milestone for the European bicycle industry, "this step reflects a shared vision to amplify the voice of the European cycling industry to lead the continent's mobility and industrial transformation," it was announced.
TAIPEI, Taiwan - London-based design and marketing consultancy Conductor has announced its expansion into Asia with the opening of its second location in Taipei, Taiwan. Conductor has made a name for itself in the biking industry for its work with big brand names like Specialized, Canyon and Classified - as well as its recent acquisition by Gruppo Media.
FRANKFURT, Germany - The investors' lounge at Eurobike was introduced at the peak of the investors' enthusiasm for the e-bike industry. The sales boom in 2020-2021 made venture capitalists line up for the bicycle industry and poured millions into the industry across Europe. But those days are over, and investor behavior has changed.
KOBLENZ, Germany - The current market dynamic, with aggressive discounting campaigns and forecasts that frequently postpone market recovery, affects how investment funds view the market. At the peak of the market in 2020, Groupe Bruxelles Lambert (GBL) bought just over 50% of the shares of Canyon Bicycles at €400 million. In the GBL 2024 financial report, only €260 million is left.
SHENZHEN, China - Folding bike manufacturer, Dahon is seeking capital and submitted an IPO prospectus to the Hong Kong stock exchange earlier this year. The company reports it is planning to list on the main board, with China Securities International serving as the sole sponsor.
FRANKFURT AM MAIN, Germany - The devastating impact of the extreme oversupply situation, combined with a postponed market recovery, became apparently visible at Eurobike 2025. The downward spiral has spread across the entire industry, impacting innovation and marketing alike, resulting in a lower visitor turnout and a shift in marketing budgets.
FRANKFURT, Germany - There are big changes ahead for Eurobike starting in 2026, as the trade fair refocuses on sport cycling and the world of performance bikes. Organiser Fairnamic also announced the launch of Mobifuture, a new trade show dedicated entirely to electric micromobility.
FRANKFURT, Germany - The fragmentation in the industry is more and more hampering the development of the business. The large number of companies often operate in a limited part of the market, which makes it difficult to gather enough information. This lack of data makes it very difficult to manage the supply chain efficiently. Eurobike and Bike Europe jointly created the Global Bicycle Purchasing Index aimed at creating a benchmark for purchase and product managers.
FRANKFURT, Germany - The trade war has been the next disruptor in the long-awaited market recovery of the bicycle industry. Taipei Cycle Show last March still gave off an upbeat vibe, but it is questionable whether this will still be the case at Eurobike.
BRUSSELS, Belgium - CEO of Cycleurope AB Tony Grimaldi has been the president of Cycling Industries Europe (CIE) since the start of the advocacy organisation. CIE is entering an all-new chapter with the announced merger with the Confederation of the European Bicycle Industry (CONEBI). Few were more involved in European cycling advocacy at various political levels and within nearly all industry organisations than Tony Grimaldi.
AMSTERDAM, the Netherlands - Yamaha unveiled its new PW-Link e-bike system at this year's Eurobike. The Japanese manufacturer made all its e-drive components interchangeable and fully connected, allowing e-bike manufacturers to specify the same frame with multiple PW-Link combinations and offer a greater variety of e-bike options to consumers. Fabio Marzola, Yamaha Motor Europe's Division Manager of eBike Drive Units & Systems, explains the company's position on the market and their opinion on regulatory issues in Europe.
ANNECY, France - The developing X-Tend e-bike system for road and gravel was one of the more valuable assets the Bourrelier group acquired Mavic in 2020. Making the product ready for mass production, and subsequently for the market, was a big challenge. Mavic overcame this undertaking and is currently consulting interested OEMs.
ZEIST, the Netherlands - "A Global Bicycle Purchasing Index will professionalise the sector, as we have seen before in other industries. It gives you a verified outlook on what to expect in the supply chain, and not what you have heard from your connections, rumouring around in the sector." Bike Europe talked with Jeroen Both, former chief supply chain officer and member of the board of management at Accell Group, on the launch of Bike Europe's Global Bicycle Purchasing Index (GBPI) in partnership with Eurobike.
FRANKFURT, Germany - In the last few years, the Eurobike kickoff event Leader's Night has established itself as a key event on the agenda for the industry's decision-makers. Executive speakers on stage provide expert knowledge for a resilient and future-oriented industry. Also this year, financial service providers, mobility investors and exceptional athletes that may contribute to new business models will enter the stage.
FRANKFURT, Germany - Probably the most exclusive networking event at Eurobike brings together a very diverse mix of industry insiders and market followers. In a few years time, Pink Thursday has built a reputation as a unique space for exchange, inspiration and new connections.
BAUNACH, Germany - Messingschlager GmbH & Co. KG has appointed Christoph Bantle and Toni Messingschlager to its executive management. This is part of the company's strategic realignment to place an even stronger focus on the needs of manufacturers and wholesalers in the bicycle industry.
HEERENVEEN, Netherlands - In a surprise move this week, Accell Group announced that newly appointed Chief Financial Officer (CFO) Axel Salzmann will not be able to take up the role as initially planned due to "unforeseen personal circumstances."
