CHICAGO, USA - During the process of drivetrain development in an attempt to make descending better, SRAM came across the spider manufacturer Ochain. "After we learned about the performance of their product, we decided to buy them," explains SRAM product manager Flynn George. How much SRAM paid for Ochain is unknown for the moment.

FRANKFURT, Germany - The Confederation of the European Bicycle Industry (CONEBI) and Cycling Industries Europe (CIE) have signed a Letter of Intent to advance the merger of the two associations. Delivered as a milestone for the European bicycle industry, "this step reflects a shared vision to amplify the voice of the European cycling industry to lead the continent's mobility and industrial transformation," it was announced.

TAIPEI, Taiwan - London-based design and marketing consultancy Conductor has announced its expansion into Asia with the opening of its second location in Taipei, Taiwan. Conductor has made a name for itself in the biking industry for its work with big brand names like Specialized, Canyon and Classified - as well as its recent acquisition by Gruppo Media.

MUNICH, Germany - The future of Gocycle has come into sharper focus following confirmation that its maker, Karbon Kinetics Ltd., has partnered with a new investor. Founder and designer Richard Thorpe first hinted at the development in November, describing the partner as a "highly respected and competent" player in the e-bike industry. Now operating under the umbrella of an undisclosed company, Gocycle is entering a new chapter - raising questions about who's behind the brand's next move and what this means for its presence in the European market.

AMSTERDAM, the Netherlands - Pon has announced the sale of Dockr, its cargo bike subscriptions system to micro mobility supplier Today in shares. "With this acquisition, we are accelerating our vision of making micromobility solutions accessible for all," said Sean Flood and David Touwsma, co-founders of Today.

BERLIN, Germany - Yamaha Motor has signed an agreement with German automotive parts manufacturer, Brose to acquire its bicycle drive unit (eKit) business subsidiary. This strategic step includes establishing a new company, Yamaha Motor eBike Systems GmbH to expand the business in Europe. The formalisation of the operation is scheduled to be completed by June 2025, subject to approval by the antitrust authorities.