The e-bike plays a central role for the brand Velo de Ville. More than 80% of production in Altenberge, Germany, consists of e-bikes. Although general manager and owner Volker Thiemann is positive about the market, he is also concerned about recent technological developments that, in his view, threaten the survival of today's e-bike.
The Canyon booth at Eurobike was impossible to miss this year. In the middle of Hall 11, the German D2C brand put up one of the nicest booths at the show, claiming a centre stage position at the event. "We want to showcase our team effort since I assumed operational responsibilities as executive chairman in September 2025," said Canyon founder, Roman Arnold.
The Indian family-owned company Amar Wheels Pvt. Ltd. has been doing business with European companies for close to five decades. "We strive to stay relevant, which we love. The challenges are amazing and the last 10 years have been more challenging than the past 40 years. We are constantly evolving in order to stay relevant," Karan Aggarwal, director of Amar Wheel tells Bike Europe.
The aftermath of the COVID bubble, which hit the bicycle industry hard, also impacted Accell Group substantially. When Jonas Nilsson joined Accell Group as COO in July 2023, the company was perceived as being in a critical state. In January 2025, Nilsson took over as CEO and initiated the One Accell Strategy. In an exclusive interview with Bike Europe, he explains where the Accell Group is on the strategy timeline and what the market can expect from this once industry-leading company.
As the bicycle industry strives to better synchronise supply chains with market demand, access to reliable market intelligence has become increasingly important. The Global Bicycle Purchasing Index (GBPI) addresses this need by providing sourcing insights and a medium-term market outlook through an indicator that anticipates future industry trends. In a conversation with Bike Europe, Orbea Supply Chain Chief Officer Pablo Trujillo, explains how they manage the challenge of forecasting.
Messe Frankfurt has taken up the challenge of getting the derailed Eurobike back on track. The once-leading platform for the e-bike and bicycle industry has lost its glamour in recent years. "A key topic that emerged from the more than 50 industry expert interviews we conducted was Eurobike's lack of focus," Philipp Ferger, manager of Eurobike organiser Fairnamic, told Bike Europe in an exclusive interview. "Our first step was to put up an advisory board — a regular vehicle to exchange views with the industry for many trade shows at Messe Frankfurt."
