FONZASO, Italy - Fashion in cycling apparel and bicycles has long taken a different path, if only because the life cycle and price range of both categories are far apart. Still, there are a lot of parallels, only because the audience is the same. How do both worlds interact, and how can they strengthen each other? Castelli product line manager, Andrew Montgomery, took a deep dive into Castelli's market approach and how the fashion world interacts with its brand strategy.

AMERSFOORT, the Netherlands - The new European Union guidelines on battery repairs will soon take effect, but whether the bicycle industry is sufficiently prepared remains to be seen. NOWOS founder Prins Doornekamp said he is surprised by the limited knowledge among both manufacturers and bicycle retailers.

LA MASSANA, Andorra - The mountain bike brand Commencal is celebrating its 25th anniversary this year. Started in 2000, founder Max Commencal focused on designing and producing high-quality bikes, particularly for gravity-focused mountain biking disciplines. How does Max perceive the market today, and what can we expect from this Pyrenean mountain biking pioneer?

SUZHOU, China - Over the past 22 years, Bafang has consistently prioritised technological innovation as fundamental to the company's development. With this approach the motor manufacturer has successfully navigated the storm of the previous years. "Whether in good times or bad, demand-driven innovation is urgently needed," CEO Qinghua Wang explains to Bike Europe.

REUTLINGEN, Germany - Since establishing Bosch eBike Systems within the Bosch Group in 2009, the company has leveraged technological competencies from automotive electronics and sensor systems to power tool battery technology. For Bosch eBike Systems CEO Claus Fleischer, their systematic technology transfer approach, building on Bosch's foundational expertise in electric drive systems, is one of the three key elements of their success within the bicycle industry.

TAICHUNG, Taiwan - Serving a diverse range of clients has been a key strategy at saddle manufacturer Velo. In pursuit of improved product quality and innovative technologies, Velo has always invested in its R&D capabilities. In an interview for Bike Europe's Industry Insider series, Velo Enterprise CEO Ann Chen offered insights into Velo's market perspective and the company's future direction.