Pulse Check on sustainability: Bicycle industry optimistic, but consumers wary
UTRECHT, The Netherlands - 80% of bicycle industry representatives in a recent survey stated that their companies are taking a strategic approach to climate action, with 35% having made considerable progress and are able to track their results. This is a key finding of the first edition of the Climate Action Pulse Check, a global survey that will function as an annual assessment of climate action progress within the cycling industry. However, consumers are less optimistic at the progress gained.