Rotor tapping into mainstream market with new groupset
GIRONA, Spain - Rotor Bike Components has launched new wireless electronic groupsets for gravel and MTBs. Known for its high-end components, the Spanish company is adopting a different course with the new product range named Rotor Uno. "With Rotor Uno, we are aiming to challenge the status quo of the mainstream market," confirmed Rotor CEO Jose Garcia Alegre during the launch at this year's Sea Otter Europe.