Together with his brother Leon, Jeroen Kuijpers runs the Kuijpers Tweewielers bike shop that was founded by their father in Helmond in 1979. The whole of the first floor of the shop is devoted to children's bikes so that they can be optimally presented. It is a completely separate department, including colourful paintings on the walls, just for kids.
Kids' bikes are mainly sold through specialist stores and toy shops. In that sense, Edwin Woudt from the Dutch town of Koog aan de Zaan kills two birds with one stone, because his bike shop, called Woudt de Fietsspecialist, is combined with a branch of Intertoys.
Young people are the consumers of our future, yet many bicycle retailers are paying too little - if any - attention to the children's bike segment. They are
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