Demand for e-bikes has reached unprecedented levels throughout Europe. In some categories price tags continue to increase to all-time highs, while market volumes are pushing for more and more assembly capacity in Europe. Expanding sales volumes also result in new regulations. In this case for batteries, which is currently under development by the European union.
An increasing number of new technologies have entered the e-bike market and for many consumers this has become an essential part of their purchasing decisions. The development of new parts and accessories has also shifted its focus to e-bikes. The new products introduced for MY 2023 (and even 2024) show that innovation is pushing forward.
FRANKFURT, Germany - In the last few years, the Eurobike kickoff event Leader's Night has established itself as a key event on the agenda for the industry's decision-makers. Executive speakers on stage provide expert knowledge for a resilient and future-oriented industry. Also this year, financial service providers, mobility investors and exceptional athletes that may contribute to new business models will enter the stage.
A new player is entering the European e-bike manufacturing scene. Phoenix Bicycle Europe has been established as a strategic joint venture between leading European and Chinese mobility companies. It is a new OEM electric bicycles manufacturer, backed by the legacy and industrial strength of Shanghai Phoenix Bicycle. The initiative aims to reshape the e-bike manufacturing landscape in Europe with a unique blend of heritage, innovation, and local production.
荷蘭，宰斯特（ZEIST）－業界人士在2017至2019年自行車熱潮期間曾期盼歐洲電動自行車市佔達到七成至八成，未來是否真有機會實現？最新相關數據顯示，奧地利、德國、荷蘭、法國、義大利、英國、西班牙及瑞士等國銷售明顯放緩，部分國家甚至出現銷量下滑的情況。
MILAN, Italy - After two years of double-digit declines, the Italian bicycle market seems to have stabilised. In 2024, over 1.3 million units were sold, marking a modest -0.7% decrease compared to the previous years. This positive signal comes from Italy's trade association, Confindustria ANCMA, which recently unveiled its market figures.
荷蘭，海倫芬（HEERENVEEN）－Accell Group營收受到大幅折扣促銷影響，從2023年12.94億歐元降至2024年10.03億歐元，年減22%。該公司表示，其表現嚴重受到多項一次性項目影響，市況依舊嚴峻。
WEIDEN, Germany - The e-bike market expansion in the past decade came with a wave of new brands and suppliers. One of them was German MSA, mainly known as a long-time Kymco importer in Germany and the Czech Republic. Challenges in the motorbike and e-bike market have resulted in a reorganisation of the company including the withdrawal from the e-bike and bicycle market.
PARIS, France - After a 2024 edition held in Toulouse, the professional bicycle trade show Pro Days returned to the French capital from July 6 to 8, 2025, at Paris Expo, Porte de Versailles. This edition, taking place in a still uncertain market context, managed to win over some exhibitors while also revealing certain weaknesses.
MILTON KEYNES, UK - The advantages of production close to the market became more than obvious for e-bike manufacturer Volt. In the middle of the COVID-19 crisis the company which was founded in 2010, opened its planned UK facility in Milton Keynes. As a result the founding brothers James and Lyle Metcalfe, saw a huge up-take of their planned production.
The coronavirus crisis has emphasised the overwhelming dependence on Asian supplies. The European bike industry is suffering from component shortages, including batteries, while the market has never been so dynamic and competitive. The new European Battery Regulation is taking shape, putting more emphasis on sustainable development and climate neutral batteries. It is a good time to review and make strategic decisions about European battery (re)design and (re)sourcing. easyLi Batteries is here to support the European e-bike industry in this journey.
BARCELONA, Spain - Silence has inaugurated its new production plant which is located near Barcelona, Spain. "We are the first facility in Europe
BUCHAREST, Romania - Despite documented local market volatility, Romania continues to play a key role in European bicycle production, thanks to its generally low-cost labour and a high demand for its bikes in major export markets.
比利時，布魯塞爾（BRUSSELS）－歐洲自行車及電動自行車市場持續修正，以回到疫前水平。2020年至2021年需求飆漲，接著供應鏈中斷，整個產業的韌性及彈性應對能力皆受到極大考驗。歐洲自行車產業協會CONEBI最新發布「歐洲自行車產業與市場概況」（European Bicycle Industry & Market Profile）顯示，各通路銷售持續呈下滑趨勢。
OSAKA, Japan - The impact of the shift in trade policies announced earlier this year on the financial performance of the bicycle industry was not long in coming. As the main OEM supplier, Shimano reports a shift in trade flows and notes that the outlook remains uncertain due to the impact of global trade policies.
BRUSSELS, Belgium - The market correction in Europe for bicycles and e-bikes returning to pre-pandemic levels is still ongoing. The exceptional surge in demand in 2020-2021, followed by supply chain constraints, demanded a maximum level of flexibility and resilience of the industry. The downward trend in volume on all levels continues to unfold, revealed by the latest European Bicycle Industry & Market Profile - published by industry confederation CONEBI.
PADUA, Italy - Fully dedicated to producing bicycle mudguards, Eurofender has established a significant presence in the Northern European market over the past 15 years. "We are a relatively small company which makes us very flexible, dedicated to providing made-to-measure solutions for the industry," said Alberto Silvestri, founder and CEO of Eurofender during Bike Europe's visit to its factory.
TAICHUNG, Taiwan - The consolidated revenue of Giant Group reached NT$32.61 billion (€940 million), a 12.4% year-over-year decline. According to Giant Group, this was "primarily due to the appreciation of the New Taiwan Dollar." Between April and July, the New Taiwan Dollar strengthened by 12.17% against the United States Dollar, while the value was rather stable from January to April.
FRIEDRICHSHAFEN, Germany - Online ordering consumers not only want the products of their choice to be delivered in hours; they also demand flexibility and
HEERENVEEN, the Netherlands - Babboe will stop selling its cargo bikes until further notice. The Netherlands Food and Consumer Product Safety Authority has received numerous reports of frame breakage while cycling. When asked, "the bicycle manufacturer couldn't sufficiently demonstrate that certain models do not pose any safety risks."
