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  • Online magazine6 Mar 26

    Cautious optimism in 2026 bike market

    As the world's leading bicycle component supplier, there is no better thermometer for the industry than Shimano. For fiscal year 2025, the Japanese manufacturer reported a 2.7% increase in net sales in bicycle components - a slight glimmer of hope that an industry rebound is imminent.

  • Brompton is strategically shifting away from high-risk segments in the US, including shutting the doors on its two branded stores in Washington DC and New York in Q4 2025. – Photo Brompton
    Tariffs5 Mar 26

    European bike companies assess legal action as US tariff uncertainty drags on 

    United States importers are suffering from whiplash this month after the US Supreme Court struck down tariffs imposed by US President Donald Trump, only for them to be replaced within hours by near-identical executive orders. What consequences does this all have for brands trying to do business in the US market, is suing a viable option to recoup some costs?

  • For the first time in its history, Campagnolo has appointed a Board member from outside the founding family: Matteo Cassina. – Photo Matteo Cassina
    People5 Mar 26

    Campagnolo appoints industry heavyweight as first non-family member to its Board

    Matteo Cassina, the Italian manager and entrepreneur, owner of Passoni and the media platform Rouleur joins the Campagnolo Board at a pivotal moment for the component manufacturer. It signals a new phase following recent restructuring talks and labour agreements. For the first time in its history, the Italian brand has taken a significant step in its governance by appointing a Board member from outside the founding family.

  • Portugal's reported industry revival in 2025 comes at a very early stage, as this was a year regarded by many as the time of inventory adjustments. – Photo Bike Europe
    Portugal5 Mar 26

    Portugal's bicycle exports return to growth after years of losses

    In 2025, the total export value of bicycles from Portugal increased by 4.26% to €777.1 million. The latest report from the industry association Abimota reveals a recovery in the country's bicycle and e-bike exports after two years of decline. The latest Abimota report does not disclose the export volume.

  • 此份問卷由Bike Europe、Eurobike及IFH Cologne共同發起,需花費約3至5分鐘完成。圖/Shutterstock
    中文部份5 Mar 26

    本期「全球自行車採購指數」誠邀業界參與填寫問卷

    自行車產業各大企業的2025年財報將在未來數週內陸續發布,對多數業者而言,2025年可能又是表現低迷的一年。市場紛紛寄望2026年,不過這樣的期待是否真能實現?各公司目前新單及採購狀況為何?「全球自行車採購指數」(GBPI)誠摯邀請業界分享對未來前景的看法。

  • 歐洲電動自行車購買習慣出現差異,部分市場網路銷售比例成長,其他市場則以實體零售為主。圖/Shutterstock
    中文部份5 Mar 26

    NIQ報告:法國網購電動自行車比例最高

    近期一份針對德國、法國、比利時及荷蘭消費者進行調查的報告顯示,各國的消費行為及購買電動自行車優先考量存在明顯差異。市場研究機構NielsenIQ(NIQ)最新GfK E-Bike Monitor報告,根據2025年針對2,000名荷蘭消費者及他國各1,000名消費者的調查,指出正在重塑歐洲電動自行車市場的長期趨勢。

  • 長期來看,Tiler目標是在荷蘭打造一個全國的「Tiler充電網」,讓消費者無論在家或在外,都能為電動自行車進行無線充電。圖/Tiler
    中文部份5 Mar 26

    電動自行車無線充電座品牌Tiler申請破產

    大約6年前,荷蘭公司Tiler推出一款全新無線充電座(charging tile),能讓電動自行車透過側柱充電。近年來,Tiler經營比荷盧地區(Benelux)的B2B市場,並推出家用版的充電座。然而,即便市場接受度已有提高,過去的財務問題仍迫使該公司申請破產。該公司創辦人Oliver Coops有信心能迅速重振旗鼓,該公司不會就此結束發展。

  • 整體自行車產業持續緩慢回穩,不過Fox Factory並不預期市場復甦。圖/Fox Factory
    中文部份5 Mar 26

    Fox Factory旗下SSG 2025年銷售表現持平

    Fox Factory旗下Specialty Sports Group(含自行車業務)2025年的銷售業績降至5.09億美元,年減0.4%。Fox Factory執行長Mike Dennison表示:「這反映出棒壘球產品及自行車銷售皆下滑,主要受到各通路因應整體市場經濟環境而調降庫存的影響。」

  • Innovations & products4 Mar 26

    M7000 Series: From Standalone Motor to Scalable Platform Strategy

    Selecting a drive system is no longer just a technical choice; it dictates development timelines and long-term portfolio strategy while supporting on-demand flexibility. For Bicycle brands in a competitive market, strategic system architecture is now a structural business consideration. This shift is driving interest in scalable platform solutions that streamline engineering resources while maintaining clear segment differentiation.

  • In Turkey, Kron’s manufacturing space has a maximum annual capacity of 230,000 units and is currently producing around 180,000. – Photos Kron
    Manufacturing4 Mar 26

    Nishiki prepares European return under Kron ownership

    Turkish bicycle manufacturer Kron was waiting for the right time to buy. In its 25 years, the company had manufactured for a variety of small OEMs, but was looking for a new European brand to invest in. So when Nishiki, a Nordic heritage brand with a signature look and a reputation for quality, came onto the market, Kron jumped at the opportunity.

  • Following on from significant growth in major markets in 2025, e-bike and bicycle exports from Cambodia have started 2026 strongly. - Photo Shutterstock
    Market trends3 Mar 26

    Cambodia strengthens position in US and EU bike markets as January exports surge

    Bicycle and e-bike exports from Cambodia soared by 69% in January this year. The export value reached $64 million (€55 million), up from $38 million (€33 million) in January 2025, according to the country's Ministry of Commerce. Bolstered by improved market access, regional supply integration and a competitive manufacturing base poised for further expansion, Cambodia's bicycle industry has entered 2026 on a solid footing. The growth of e-bike assembly is undoubtedly playing a major role as well.

  • : In 2026, Bikelease expands Bikelease ToGo by combining its online platform with a growing network of more than 100 physical partner stores across Sweden. - Photo WS WeSport
    Financial3 Mar 26

    Stock market newcomer WS WeSports Group's strategy pays off

    Due to a healthy mix of organic growth and mergers and acquisitions (M&A), WS WeSports Group AB reports new record results for 2025. The fourth sales quarter contributed to this outstanding year-end outcome for the Nasdaq First North Premier Growth Market-listed company — since 9 December.

  • “For our production and sales planning, the Global Bicycle Purchasing Index will be a very good source of information if the participation rate within the industry is high enough to generate reliable information,” said Schwalbe head of supply chain management, Vanessa Schulte. – Photo Schwalbe
    Market trends3 Mar 26

    "A very good source of supply chain information": Schwalbe weighs in on GBPI 

    As the industry seeks to align the supply chain and match demand more effectively, reliable market data becomes essential. To provide the much-needed sourcing information and mid-term outlook, the Global Bicycle Purchasing Index (GBPI) serves as an indicator that anticipates future trends. Bike Europe discussed with Schwalbe's Head of Supply Chain Management, Vanessa Schulte, how the GBPI supports Schwalbe in the planning process.

  • Restoring normal delivery times was positioned as an immediate priority for Cowboy under its new leadership, alongside addressing the recall. – Photo Cowboy
    Financial2 Mar 26

    Cowboy turnaround begins under ReBirth ownership

    The rebirth of Cowboy is officially underway in 2026, backed by the company's new French investor, ReBirth Group Holding SA. Cowboy is reporting progress on its recall program, the clearance of its order backlog and a leadership transition, all aimed at stabilising the company after a tumultuous 2025.

  • The bike industry as a whole continues to slowly stabilise, but Fox Factory isn't counding on a market recovery. – Photo Fox Factory
    Financial27 Feb 26

    Fox Factory reports flat sales in 2025 at €431mln in Specialty Sports Group

    The sales performance of the Specialty Sports Group unit at Fox Factory, which includes its bicycle business, decreased 0.4% to $509 million (€431 million) in 2025. "This reflects both lower diamond-sports products and bike sales and was primarily due to reducing inventory levels in all channels in response to market-wide economic conditions," said Fox Factory CEO Mike Dennison.

  • European e-bike purchasing habits are diverging, with online sales gaining ground in some markets while in-store retail remains dominant in others. – Photo Shutterstock
    Market trends26 Feb 26

    France leading online e-bike sales in new European survey

    A recent consumer survey across Germany, France, Belgium and the Netherlands shows distinct differences in purchasing behaviour and e-bike-buying priorities.

  • E-bike26 Feb 26

    Mahle SmartBike Systems: From rear hubs to the powerful M40 mid-drive

    Mahle SmartBike Systems has built its reputation on lightweight, highly integrated e-bike systems. What began with refined rear hub drives for road, gravel and urban bikes has expanded into a full power mid drive platform with the launch of the M40. This is a logical step within the brand's 'Light. Sport. Smart.' philosophy, bringing the same focus on integration, weight discipline and intelligent control into a higher torque category.

  • Rich in manufacturing history, Van Raam is strongly committed to producing high-quality, customised bikes for people with disabilities and seniors. - Photos Bike Europe
    The Factory Floor26 Feb 26

    vanRaam counts on fully-integrated production in growing market

    Steel lies at the heart of vanRaam's production history. This has since been expanded to encompass a unique set of in-house production competencies in its bicycle factory in the Netherlands. The 13,500-square-metre facility features in-house frame production, robotic welding, 3D laser cutting, CNC machining and wheel production. All the reasons for Bike Europe to take a look at 'The Factory Floor' of adaptive bike manufacturer… vanRaam.

  • KKR將退出Accell Group股東行列。圖/Accell Group
    中文部份25 Feb 26

    KKR移轉Accell Group控制權,力求新增資金並減債

    Accell Group宣布邁入轉型計畫下一階段,透過新增資金及大幅減債,改善其財務狀況。根據集團近日與主要利害關係人達成的協議,該集團將以股份換取額外資金。現有大股東皆已將Accell Group的控制權移轉至新的公司架構。

  • Giant 2026年開局不利,凸顯全球自行車市場復甦步調不一。圖/Shutterstock
    中文部份25 Feb 26

    Giant 2026年開局不利,單月營收跌21.6%

    Giant Group 2026年1月表現明顯低於往年,單月營收大幅下滑21.6%。該集團去年經歷的風波延續今年,歐美主要市場波動,加上美國政府發布的暫扣令(WRO),對該公司造成嚴重衝擊。2月16日,該集團亦悼念其敬愛的創辦人劉金標(King Liu)辭世。

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