Data will be urban cycling's next competitive advantage, says Luna Systems
Technological advancements, in combination with artificial intelligence (AI), are accelerating the market entry of companies offering safety products to collect rider information. Irish Luna Systems, which developed an on-bike camera and warning system, is one of them. "Customers are already buying this kind of technology — which improves safety but also collects data — in automobiles," says Andrew Fleury, CEO of Luna Systems. "In cycling, these kinds of products are just not offered enough to them, except for the enthusiast's road market."



















