MALMÖ, Sweden - "It's not a helmet, it's an airbag." That's the tagline for the Hövding 4, the new debut model for the Swedish brand now owned by Austrian company iSi Automotive Group. The latest wearable airbag design has been hyped as a complete reboot from previous models, the last of which came under fire for safety concerns.

VIENNA, Austria - Austrian kids' bicycle supplier Woom GmbH is continuing its growth path with strong half-year results. In the first half of 2025, Woom has achieved its best half-year results since it launched in 2013. Revenue rose by about 41% compared to 2024, reaching €90.1 million.

WELS, Austria - The winding down of the bicycle activities by Pierer Mobility is progressing much faster than planned. This was reported in the 2025 half-year results of Pierer Mobility. The financial performance of the company was significantly influenced by the restructuring proceedings of the company's KTM AG motorcycle division as announced at the start of 2025.

ZEIST, The Netherlands - Will the European e-bike market ever reach the market share of 70%-80% that industry insiders dreamed of during the boom years of 2017-2019? An overview of e-bike market share by sales volume in Austria, Germany, the Netherlands, France, Italy, the United Kingdom, Spain and Switzerland clearly shows a slowdown in sales and even a contraction in some markets.

Will the e-bike market in Europe ever reach a market share of 70% or even 80%, as predicted by industry insiders during the boom years of 2017-2019? An overview of e-bike market share by sales volume in Austria, Germany, the Netherlands, France, Italy, the United Kingdom, Spain, and Switzerland clearly shows a slowdown in sales, and even a contraction in some markets, but there are some silver linings. This online magazine examines the current sales trends across Europe.

VIENNA, Austria - After an impressive Covid-related sales boom and subsequent sales decline and overstock, Austria's bicycle market had already more or less returned to a 'high normal level' by 2023. Could this level be maintained in 2024? The answer to this question can be found in the latest data released by ARGE Fahrrad.