As the European bike industry adjusts to post-boom market realities, manufacturers face fluctuating demand, excess inventory, and pressure to optimise operations. Flexible, scalable assembly solutions are key to adapting production capacity up or down—ensuring resilience and efficiency in an unpredictable market.

With a rich heritage in bicycle manufacturing and an ambitious international mindset, Polygon Bikes of Insera Sena is returning to Europe with a fresh strategy. After successfully expanding into American and Australian markets, Polygon is now actively recruiting across the European continent and has a lot to offer in return.

HARTMANNSDORF, Germany - German bicycle manufacturer Diamant Fahrradwerke GmbH has concentrated on the German-speaking country market since its takeover by Trek Bicycle Corporation (aka Trek Group) in 2002. This year, celebrating its 140th anniversary, the East-German brand is also burgeoning in Benelux, the United Kingdom, Ireland and Poland.

AMSTERDAM, the Netherlands - Pon Holdings has made significant strides in 2024 towards enhancing its focus on mobility through strategic investments and divestments. Despite market uncertainties, Pon Holdings recorded stable revenues of €9.9 billion, matching the prior year's results normalised for divestments.

TREVIGLIO, Italy - As Bianchi celebrates its 140th anniversary, the Italian brand is entering a new phase of growth under new leadership. The brand has announced the appointment of Alberto Cavaggioni as CEO to oversee the company's product innovation and international expansion, effective 17 March 2025.

TAICHUNG, Taiwan - The excess inventory of Giant Group's own brands in Europe and the US in particular, continued to impact the financial performance of the company. The board of directors reported a 7.4% decline in consolidated sales to NT$71.28 bn (€1.98 bn) in 2024. While all financial indicators were negative for 2024, Giant Group remains positive for 2025.