2025 proved to be a year of tariff changes, geopolitical shifts and withheld imports in the United States bicycle market, leading to significant shifts in a market where China had previously enjoyed a stronghold. China's market share fell from 85% in 2024 to 67% in 2025. In actual numbers, around 5.7 million units were imported into the US from China, a 40% drop compared to 2024. In total, bicycle imports into the US only dropped 21%, meaning someone made considerable gains - Cambodia.

Bicycle and e-bike exports from Cambodia soared by 69% in January this year. The export value reached $64 million (€55 million), up from $38 million (€33 million) in January 2025, according to the country's Ministry of Commerce. Bolstered by improved market access, regional supply integration and a competitive manufacturing base poised for further expansion, Cambodia's bicycle industry has entered 2026 on a solid footing. The growth of e-bike assembly is undoubtedly playing a major role as well.

PHNOM PENH, Cambodia - As a long-term bicycle exporter, Cambodia is now rapidly expanding its production of e-bikes for overseas markets. The bicycle factories in the special economic zones (SEZs) in Bavet City seem to have survived the drop in exports since 2023 and are now stepping into the e-bike market as well.

BRUSSELS, Belgium - During the first six months of 2025, 312,000 e-bikes were imported into the European Union, the latest data from Eurostat shows. This is a 9% drop compared to the same period last year. As predicted, the positive signs of a full market recovery in Q1 have not continued into Q2. As Taiwan struggles to regain its dominance as the European e-bike supplier, Cambodia and China continue to increase their share of the market.

PHNOM PENH, Cambodia - Together, the five bicycle factories in Cambodia, which all located close to the border with Vietnam, have seen a revival of their export business in the first half of this year. Production had diminished in the past years due to the excess inventory in Europe and the US, in combination with the supply chain constraints.

PHNOM PENH, Cambodia - The slow recovery of the Cambodian bicycle export to the European Union prompted the country's five assemblers to look for new markets. The once leading importer of bicycles into the EU-27 is also facing fierce competition of other major bicycle exporting countries like China and Bangladesh.