After filing for insolvency in February 2026, Frog Bikes has secured a buyer to continue its legacy as the royally-endorsed United Kingdom kids' bike brand. The brand's acquisition has been confirmed by Frasers Group, a conglomerate owned by British billionaire Mike Ashley.
After several challenging years for the bicycle industry, the Austrian industry and market proved remarkably stable in 2025. It went back to normal. In 2025, Austria's bicycle and sporting goods retail sector sold approximately 389,000 units.
"Growing against the grain" was Woom's motto for 2025, with the Austrian kids' bike manufacturer reaching several key milestones despite unfavourable market conditions. The company's revenue already surpassed the total turnover for the previous year in July 2025, and it went on to achieve its most successful year on record.
A once-royally endorsed kids' bike manufacturer has fallen on hard times, according to a recent filing from the United Kingdom brand Frog Bikes. The company has officially started an insolvency process, a move the founders hope will keep the company afloat while seeking new funding.
WATERLOO, United States - American bike manufacturer Trek has issued a massive recall and "cease ride" warning in North America, with over 75,000 bicycles affected. Additionally, a Trek spokesperson told Bike Europe that 2,196 bicycles delivered to European retailers have been affected. Executing the recall will place substantial financial pressure on the company's service and support network.
VIENNA, Austria - The first-quarter sales numbers for 2025 are in, and Austria's kids' bicycle supplier Woom GmbH has glimpsed a light at the end of the tunnel with its strongest numbers yet.
