"Growing against the grain" was Woom's motto for 2025, with the Austrian kids' bike manufacturer reaching several key milestones despite unfavourable market conditions. The company's revenue already surpassed the total turnover for the previous year in July 2025, and it went on to achieve its most successful year on record.

A once-royally endorsed kids' bike manufacturer has fallen on hard times, according to a recent filing from the United Kingdom brand Frog Bikes. The company has officially started an insolvency process, a move the founders hope will keep the company afloat while seeking new funding.

WATERLOO, United States - American bike manufacturer Trek has issued a massive recall and "cease ride" warning in North America, with over 75,000 bicycles affected. Additionally, a Trek spokesperson told Bike Europe that 2,196 bicycles delivered to European retailers have been affected. Executing the recall will place substantial financial pressure on the company's service and support network.

VIENNA, Austria - The first-quarter sales numbers for 2025 are in, and Austria's kids' bicycle supplier Woom GmbH has glimpsed a light at the end of the tunnel with its strongest numbers yet.

LONDON, England - Austrian kid's bike brand, Woom has now entered the lucrative UK market. Having had success in 30 other countries and sales of over 1 million units, Woom bikes will be distributed by UK trade partners online and in-stores.

CĒSIS, Latvia - It is no coincidence that leg&go, the innovative wooden balance bike, comes from Latvia of all places. Firstly, this Baltic country has a long tradition of wood processing and secondly, founder Egons Garklavs is regarded as an ingenious designer there. The company reported a record turnover in 2023 and is now eyeing further export markets, including the US.