WATERLOO, United States - American bike manufacturer Trek has issued a massive recall and "cease ride" warning in North America, with over 75,000 bicycles affected. Additionally, a Trek spokesperson told Bike Europe that 2,196 bicycles delivered to European retailers have been affected. Executing the recall will place substantial financial pressure on the company's service and support network.

VIENNA, Austria - The first-quarter sales numbers for 2025 are in, and Austria's kids' bicycle supplier Woom GmbH has glimpsed a light at the end of the tunnel with its strongest numbers yet.

LONDON, England - Austrian kid's bike brand, Woom has now entered the lucrative UK market. Having had success in 30 other countries and sales of over 1 million units, Woom bikes will be distributed by UK trade partners online and in-stores.

CĒSIS, Latvia - It is no coincidence that leg&go, the innovative wooden balance bike, comes from Latvia of all places. Firstly, this Baltic country has a long tradition of wood processing and secondly, founder Egons Garklavs is regarded as an ingenious designer there. The company reported a record turnover in 2023 and is now eyeing further export markets, including the US.

ASCOT, UK - Frog Bikes, the British manufacturer of children's bikes, is taking significant steps to reduce its carbon emissions by incorporating 25% post-consumer recycled aluminium into the production of bike frames and forks. The move is expected to decrease carbon emissions by 5.8% per bike, equivalent to approximately 28.8 kg of CO2 per bike.

LONDON, UK - Bike Club, a subscription-based provider of kid's bikes, has acquired Bicircular, a fellow bike subscription platform for children in Spain. This latest acquisition sees the UK scale-up entering two new European markets in the past twelve months. The certified B-Corp company says it is committed to bringing better circular economics into the European family leisure market.