Bikefitting.com is going global with Norwegian BikeFolder, expanding the Shimano-backed digital bike-fitting platform well beyond its initial Nordic regional rollout in 2025. The partnership combines Bikefitting's technology with BikeFolder's "digital bike garage," completing the digital ecosystem for cyclists and retailers.

Shimano started off 2026 by dropping its State of the Nation report, the first since it was discontinued in 2023. This report details the survey results from 25,000 Europeans across 25 nations, and highlights not only the consumer's cycling experience, but also a core shift in strategy for Shimano.

That 2025 was not going to be a good year for the Taiwanese industry was already evident after Taipei Cycle in March when it became obvious that order books were still empty. The bicycle-producing nation closed 2025 with a 7% drop in e-bike export volume, compared to the record-breaking bad year in 2024. With just under 337,000 units leaving the country and the export value dropping another 3%, it shows the Taiwan industry is still facing an uphill climb to bring production back to pre-pandemic levels.

WASHINGTON, DC, United States - The number of bicycles imported into the United States in the first nine months of 2025 dropped 23% year-on-year. Looking specifically at China, imports from there have dropped by 40% amid tariff uncertainty throughout the year. Taiwan and Cambodia have made volume gains of 10% and 83% respectively. The latest import data provided by the US International Trade Commission shows that the face of the US bicycle market is already changing as a result of President Trump's 'America First' nationalist policy.

PHNOM PENH, Cambodia - As a long-term bicycle exporter, Cambodia is now rapidly expanding its production of e-bikes for overseas markets. The bicycle factories in the special economic zones (SEZs) in Bavet City seem to have survived the drop in exports since 2023 and are now stepping into the e-bike market as well.

ROTORUA, New Zealand - Bike Matrix, the New Zealand-based compatibility technology startup, has completed a 50-day A/B test with European online seller Bike24, to demonstrate the value of its data-based tool. Having previously tested on several smaller retailers, this was an initial test to see if the solution is ready for large-scale deployment. With a 69% increase in conversion rate, the test validated how data can set a new standard for online component sales by answering the customer's key question…