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  • “The mood of the industry has changed compared with last year. Our members are too busy for long meetings and we see production back in operation,” said ZIV CEO, Burkhard Stork today at the Eurobike press conference. - Photo Bundesregierung
    Market trends25 Jun 25

    ZIV reports signs of recovery in German bicycle market

    FRANKFURT, Germany—The German industry association ZIV opened Eurobike with positive market news, but its CEO, Burkhard Stork, toned down expectations. "The sales and production figures for the first quarter this year are very positive, but the market recovery could not be continued from April and May 2025," said Stork on Tuesday.

  • Despite early positive signs, a sustained market rebound is not visible in Taiwan’s preliminary export figures for May. – Photo Shutterstock
    Market trends23 Jun 25

    Rising e-bike exports from Taiwan stagnate in May; recovery delayed?

    TAIPEI, Taiwan - For the first 4 months of the year, Taiwanese customs data showed that the country's bicycle industry was showing the first signs of recovery after years of global market stagnation. Both e-bike and component exports rose in the first quarter of 2025, driven by increasing demand for high-value products and improved average unit prices. However, preliminary export data for May shows that this growth has not been sustained.

  • Newly appointed Project Coordinator Christian Wenzl will head ZIV’s flagship project and guide it through its launch starting 1 May. Photo ZIV
    digitalization1 May 25

    ZIV announces new project coordinator to head market data service

    BERLIN, Germany - German bicycle industry association ZIV has announced its expansion of market intelligence offerings with the creation of the ZIV market data service. The service is modelled after the Bicycle Association of Great Britain and aims to establish reliable market retail analysis for member use.

  • French bike retailers and manufacturers continue to adapt amid a third consecutive year of market contraction. Photo Michel de ChavanonSubscribers only
    Subscribers only
    Market Report France1 May 25

    Subscribers only French bike market contracts further in 2024, but sector shows resilience

    PARIS, France - After a sharp market contraction in 2023, 2024 did not fully reverse the trend. "The year 2024 has not been very easy," summarized Patrick Guinard, president of the Cycle Commission of the Union Sport & Cycle. According to the results of the 2024 French Cycle Observatory published by Union Sport & Cycle at the Vélo in Paris trade show, the French bicycle market generated €3.232 billion in turnover, a 5.9% decline compared to 2023. In volume, 1,956,700 bicycles were sold, representing a 12% drop year-on-year, for a turnover of €2.003 billion (-8.3%).

  • Light at the end of the tunnel for the Taiwanese e-bike supply chain? – Photo Bike EuropeSubscribers only
    Subscribers only
    Quarterly data24 Apr 25

    Subscribers only Taiwan e-bike exports turn a cautious corner in Q1

    TAIPEI, Taiwan - After a turbulent 2024 marked by decreased production volumes and excess inventory, Taiwan's bicycle industry is showing early signs of recovery. While orders remain cautious, Q1 2025 export data suggests a gradual rebound is underway, especially in the e-bike sector.

  • E-bike sales dropped by 5% in the UK throughout 2024 despite heavy discounting in the market. - Photo Bike EuropeSubscribers only
    Subscribers only
    Market Report18 Mar 25

    Subscribers only Stabilisation in sight as UK bike market shrinks another 2%

    LONDON, United Kingdom - The total bicycle market in the UK saw sales drop a further 2% year-on-year in 2024 to a new low this century. This latest drop continues the long post-COVID downturn which began in the second half of 2021. However, the latest figures from the Bicycle Association (BA) suggest there is light at the end of the tunnel.

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  7. European e-bike sales take step back in 2023
  8. Subscribers onlyLike many countries in Europe, the French market recorded losses in 2023
  9. Subscribers onlyE-bikes take the lead in tough Austrian bike market
  10. Bicycle production in Spain much higher than pre-corona
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