BRUSSELS, Belgium - E-bike brand Cowboy has officially been taken over by France's ReBirth Group Holding SA. The agreement signals a new phase for the Belgian brand, which will now fully lean on ReBirth's industrial and recapitalisation capabilities. The transaction includes a full financial restructuring with Cowboy's primary lender, providing a stronger balance sheet and a clean slate. Cowboy founder and CEO, Adrien Roose, has left the company.

MUNICH, Germany - Sushi Bikes caused a sensation in 2019 when it whizzed onto the market with a direct-to-consumer business model and cool e-city bikes at affordable retail prices from €1,000. The initial success has now faded away, and Sushi Bikes joins the line of German companies that could not make it to the end of 2025.

SEATTLE, United States - A lithium-ion battery recall on nine models of Rad Power e-bikes might be the last straw for the American company, which filed a warning notice for insolvency just two weeks ago in early November.

WEYARN, Germany - Fritzmeier Group has announced that after 14 years, both production and sales of its e-bike business M1 Sporttechnik will be discontinued on 30 April 2026.

PARIS, France - A small company from western France could soon shake up the global e-bike industry. Vendée-based Anod has taken a radical step: it is phasing out lithium-ion batteries, the standard in almost every e-bike, and replacing them with what it calls a safer and more sustainable solution — hybrid supercapacitors.

MYSŁOWICE, Poland - Located just outside the Polish city of Katowice, Polana Bikes has quietly set up a state-of-the-art bicycle production facility. With its own e-bike brand already on the domestic market, the company has big ambitions to change the narrative regarding European e-bike production. Under the motto 'Passion for bicycles meets industrial precision,' the company relies on local expertise with a touch of Chinese 'Guanxi.'