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The launch of a showroom in Brussels in November is part of Cowboy's growing omni-channel strategy. – Photo Cowboy

Ex-Oura and Peloton chiefs join Cowboy board

BRUSSELS, Belgium - In what it calls "a strategic move to further strengthen its governance", e-bike brand Cowboy has appointed two senior industry...

Reebok E-Mobility celebrated its official launch at Ispo Munich with its booth premiere. – Photo Jo Beckendorff

J&P Italia launches Reebok E-Mobility at Ispo Munich

MUNICH, Germany - Following this year's soft launch at the world's largest consumer electronics and household appliances trade fair IFA 2023 in...

Tenways is one of those brands that have rushed onto the market. – Photo Tenways

Fashion and lifestyle are key for Tenways market approach

HONG KONG - The growing e-bike market in Europe created a hike in the number of new brands in recent years. Each of them developed their own concept....

Yota Cycles produces 250 e-bikes per day. – Photos Bike Europe

Yota Cycles one of Taiwan's recent e-bike production start-ups

NANTOU, Taiwan - The transition from a bicycle to e-bike centered industry brought major changes to Taiwan's export industry. New companies have been...

Pashley, Britain’s longest-established bicycle maker, supplied the bikes for a popular and successful bike share scheme in London. – Photo Pashley

Pashley bikes seeks funding to accelerate growth

STRATFORD-UPON-AVON, England - UK bicycle manufacturer, Pashley, is seeking investment to accelerate its growth in three areas of e-mobility....

The future of Mate Bike is unclear. – Photo Mate Bike

Mate Bike struggling to survive under Chapter 11 status

COPENHAGEN, Denmark - The ambitions were sky high when Mate Bike was founded in 2016. Investors were easy to entice based on the projected growth of...

Techibike’s e-bike brand HoheAcht was named after the region where it is was originally made, but now it will be made in Bulgaria. – Photo Technibike/HoheAcht

Technibike shifts production from Germany to Eastern Europe

DAUN, Germany - Despite naming its relatively young e-bike brand HoheAcht after the region in Germany where it is based, bike supplier Technibike...

At Pro Days, Rebirth Group brand Matra presented its new eMTB range powered by the Yamaha PW-X3 motor. – Photo Michel de Chavanon

Rebirth Group adopts Yamaha for Matra and Solex e-bike models

PARIS, France - Rebirth Group, formerly Easybike Group and founded by Grégory Tréboal, intends to reach new milestones in production volumes in 2024....

Since 2015, NOX Cycles has focused entirely on the development and production of high-quality and very sporty e-mountain bikes. – Photo Nox Cycles

BMZ acquires Austrian sports e-bike manufacturer Nox Cycles

KARLSTEIN AM MAIN, Germany - Lithium-ion battery specialist, BMZ Group, has acquired Nox Cycles Austria and all its sister companies in Germany and...

On the market since the end of 2020, contract manufacturer WSF Technology GmbH is based in Regau, Upper Austria. – Photo Visus Studios

Austrian OEM bike assembler looks to quadruple production via...

REGAU, Austria - In order to continue growing as quickly as possible and to meet current demand, Austrian OEM bicycle and e-bike assembler WSF...