“Our approach is engineering-driven,” says Naqeeb Isthiark, Director and Chief Executive at Asiabike. “We apply the same stringent process for each of our high-performance bikes: build, test, refine, and repeat until expectations are exceeded. To ensure the highest levels of product quality, we have automated delicate processes such as frame building and wheel building, and introduced 360° painting systems. We also strongly believe in artisan craftsmanship; our 600-plus skilled associates add value to the process with unique, innovative solutions.”
In-house production
Asiabike has made substantial investments to facilitate the in-house production of lithium-ion batteries, alloy frames, and wheels, along with other exclusive processes, enabling them to achieve nearly 50% local production. They collaborate with a sourcing office in Tianjin, China, to ensure seamless procurement and logistics solutions.
“Our manufacturing process extends to both hub-motors and mid-motor variants of e-bikes,” says Isthiark. “65% of our production is dedicated to the cost-effective hub motor variant, and the remaining 35% to the high-performance mid-motor variant. In total, we have a lineup of 7 mid-motors models and 18 hub-motor models.”
Positioning
The company focuses on the mid-motor markets of Germany, the Netherlands, and Belgium, while their hub-motor variants cater to the Italian, Polish, and UK markets. Isthiark: “This strategic approach not only fuels our international success but also allows us to contribute meaningfully to the global bicycle market.”
“We provide integrated design, production, and supply chain solutions to premium international brands,” Isthiark continues. “Being the pioneers in bicycle manufacturing in Sri Lanka, along with our legacy spanning over five decades, the goal has been simple: we want to inspire individuals to discover cycling as a passion and a daily mode of environmentally friendly transport.”
This article is sponsored by Asiabike.
