SHIZUOKA, Japan - The launch of the MyCanyon custom-made programme to the Asian-Pacific countries and the simultaneous opening of a branch in the upcoming sports market in China, might make people almost forget that the D2C brand Canyon has been operating in Japan successfully for more than a decade. How did the German company manage to establish a D2C brand in a service-minded nation like Japan? Yukikaze Ishiyama, Canyon market manager Japan, explains to Bike Europe.

TIMISOARA, Romania - Woom is progressing with its nearshoring strategy and bringing a strong production partner on board with German manufacturer Corratec. From Q1 2026, the German bike manufacturer Corratec will be making woom bikes for the European market at its factory in Timișoara in Romania.

As the European bike industry adjusts to post-boom market realities, manufacturers face fluctuating demand, excess inventory, and pressure to optimise operations. Flexible, scalable assembly solutions are key to adapting production capacity up or down—ensuring resilience and efficiency in an unpredictable market.

With a rich heritage in bicycle manufacturing and an ambitious international mindset, Polygon Bikes of Insera Sena is returning to Europe with a fresh strategy. After successfully expanding into American and Australian markets, Polygon is now actively recruiting across the European continent and has a lot to offer in return.

COLOGNE, Germany - The Global Bicycle Purchasing Index (GBPI) is a new, global analysis tool for the bicycle industry. The aim is to provide regular insights into early market dynamics and trends, and thus enable well-founded decisions along the entire value chain. The GBPI is a joint initiative of Bike Europe, Eurobike organiser Fairnamic GmbH and the Institute for Retail Research IFH Cologne.

Bicycle manufacturers face increasing demands for flexibility, quality, and cost-efficiency as the industry evolves. The need for smarter, more reliable production solutions is greater than ever. How can manufacturers keep pace with these changes while maintaining high standards? Recent advances in automation and process integration offer compelling answers.