Will the e-bike market in Europe ever reach a market share of 70% or even 80%, as predicted by industry insiders during the boom years of 2017-2019? An overview of e-bike market share by sales volume in Austria, Germany, the Netherlands, France, Italy, the United Kingdom, Spain, and Switzerland clearly shows a slowdown in sales, and even a contraction in some markets, but there are some silver linings. This online magazine examines the current sales trends across Europe.

PARIS, France - The electric scooter market in France is continuing its downward spiral. According to the eighth edition of the Micromobility Market Barometer, co-published by Mobilians and Smart Mobility Lab, 2024 marks the third consecutive year of decline for motorised personal mobility devices (EDPMs), a segment overwhelmingly dominated by electric scooters.

SCHIPHOL-RIJK, the Netherlands - Yamaha Motor Europe has unveiled its new e-bike systems service platform, aiming to strengthen aftersales support for dealers of Yamaha drive units and systems-equipped e-bikes. Following a trial phase initiated in February 2025, the platform is now up and running for all official dealers across France.

PLOCHINGEN, Germany - Demand for bicycle and team sports products within the extensive product portfolio of Decathlon has been very strong in Germany last year, reports the sporting goods retail giant. Decathlon expanded their market share in the otherwise weak German bicycle market in 2024 and reported a sales increase of 8% in the category bicycles. However, exact sales figures have not been disclosed.

MUNICH, Germany - In order to further expand its position in the market for premium pre-owned bicycles and e-bikes in France and Europe, TFJ Buycycle GmbH - creator of the German bicycle marketplace Buycycle, has joined forces with the French premium pre-owned marketplace for bicycles, Biked.

AMSTELVEEN, the Netherlands - Ahead of the publication of the official 2024 sales statistics in the Netherlands, market researcher GfK-NIQ reports a shrinking market for e-bikes for the second consecutive year. E-bike suppliers are looking for new ways to regenerate the market. Leasing and employee benefits program are important drivers to expand the market again.