DUBAI, United Arab Emirates - The Swiss brand, Viiala, entered the scene in September with the promise to disrupt the industry. Skip forward two months, and three concept models have been presented to a select group of 80 individuals, including suppliers, retailers and potential investors. Bike Europe was among the invitees to get a first glimpse of how the company is living up to that promise, during a grand unveiling in the Museum of the Future in Dubai's financial heart. The conclusion: the humble bicycle is no longer a simple mobility product.

The international bicycle trade fair Cyclingworld Europe continues to grow: in 2026, the newly created Urban Hub will add a second location right in the heart of Düsseldorf. Visitors can look forward to more space, more brands, and even more bicycle culture.

AUTORQ is reinforcing its position as a specialist in torque sensing technology for e-bikes. With targeted updates to its cityTORQ and duraTORQ lines, expanded production capabilities, and steady progress on its hubTORQ concept, the company continues to deliver on its core values: precision, reliability, and close alignment with the needs of e-bike brands worldwide.

IRVINE, United States - The long-awaited, much-hyped e-bike launch from Also, Inc., the micromobility spinoff of e-car manufacturer Rivian, is here. Though there have been a couple of leaked photos drifting around the internet, the California-based start-up has managed to keep most of the new bike's specs under wraps — until its launch on 22 October.

In a competitive e-bike market, Preeto continues to prove that true performance is built on trust and transparency. Whether you're visiting its facility in China or taking its e-drive system for a test ride, you'll immediately experience the company's professionalism in delivering customer solutions.

GIRONA, Spain - "We're not just replacing derailleurs — we're replacing complexity," says Marc Barceló, CEO and founder of Niche Mobility. The new player in the e-bike system market has built a fully digital drivetrain from scratch and is on course for an OEM launch in model year 2027. A significant step forward for the start-up was the display of prototypes at this year's Sea Otter Europe in its hometown of Girona.