AUTORQ is reinforcing its position as a specialist in torque sensing technology for e-bikes. With targeted updates to its cityTORQ and duraTORQ lines, expanded production capabilities, and steady progress on its hubTORQ concept, the company continues to deliver on its core values: precision, reliability, and close alignment with the needs of e-bike brands worldwide.

GIRONA, Spain - "We're not just replacing derailleurs — we're replacing complexity," says Marc Barceló, CEO and founder of Niche Mobility. The new player in the e-bike system market has built a fully digital drivetrain from scratch and is on course for an OEM launch in model year 2027. A significant step forward for the start-up was the display of prototypes at this year's Sea Otter Europe in its hometown of Girona.

LA MASSANA, Andorra - The mountain bike brand Commencal is celebrating its 25th anniversary this year. Started in 2000, founder Max Commencal focused on designing and producing high-quality bikes, particularly for gravity-focused mountain biking disciplines. How does Max perceive the market today, and what can we expect from this Pyrenean mountain biking pioneer?

GIRONA, Spain - Rotor Bike Components has launched new wireless electronic groupsets for gravel and MTBs. Known for its high-end components, the Spanish company is adopting a different course with the new product range named Rotor Uno. "With Rotor Uno, we are aiming to challenge the status quo of the mainstream market," confirmed Rotor CEO Jose Garcia Alegre during the launch at this year's Sea Otter Europe.

VALAIS, Switzerland - "We want to disrupt." That is the clear goal of the new project by ex-Stromer co-CEO Tomi Viiala. Joining forces with an elite set of partners, he is launching a new brand, Viiala, to push the current boundaries of innovation within the bicycle industry. The e-bike and speed-pedelec range hitting the market in 2028 will have a price tag to match its space-based technology and watch-industry backing. Is the bicycle industry ready for a giant leap?

The international bicycle industry, once heralded as a long-term growth story thanks to the e-bike boom, now finds itself grappling with uncertainty. Tariffs, shifting trade flows, regulatory ambiguity and fragile consumer demand are reshaping strategies across the value chain. Four leading manufacturers — Bosch eBike Systems, Schwalbe, Bafang and Velo —paint a picture of an industry both challenged and transformed, where resilience increasingly depends on innovation and adaptability.