In the fast-paced world of e-bikes, Preeto stands out by listening closely to its customers. Originally launched for rugged cargobikes, the P110 mid-drive motor evolved into a performance powerhouse. Customers craved more power amid the rising demand for potent engines in sportive e-MTBs and e-SUVs. This article showcases the Chinese brand's commitment to customer-driven innovation under Zhaowei.

As the bicycle industry continuously balances technological innovation, cost pressures, and the need to serve specific target groups as effectively as possible, Shimano offers a solution to manufacturers and retailers with universal CUES components. More than 95 percent of retailers worldwide are already familiar with it.

At Velofollies this month, Stromer took the opportunity to present its new concept for the future in an exclusive area requiring pre-access and no mobile phones. Behind the veil was a concept of the brand's new speed pedelec, which aims to make its debut at Velofollies in 2027. As part of the announcement, the company initiated a 365-day countdown to the launch. Although no photos or press kits were given, the new speed pedelec will be the fruits of four years in development and marks 'the future of Stromer'.

Viiala, the Swiss-based mobility company, has entered a strategic partnership with Spoke to integrate its V2X technology directly into its premium e-bikes. This integration ensures that Viiala bikes will be seen by equipped cars in real time, even without line of sight, making Viiala one of the first premium e-bike brands to offer vehicle awareness as a built-in capability.

The influx of new concepts and ideas in the rapidly expanding bicycle and e-bike industry leads to market entry by less experienced company founders. "They don't have the business expertise, don't know business fundamentals when it comes to the legal set-up of an entity, marketing and pricing, let alone funding," said Zoe Rose Maddox of the Arkansas Global Cycling Accelerator. "We target the group that is ready to scale and fine-tune their operation."

Bolt has expanded its shared micromobility fleet with the introduction of its first entirely in-house e-bike. With their design vision, Bolt aimed to reset expectations of what shared cycling can offer riders and cities. The scale and integration of various smart technologies make this a statement product for the future of e-bike developments.