2025 proved to be a year of tariff changes, geopolitical shifts and withheld imports in the United States bicycle market, leading to significant shifts in a market where China had previously enjoyed a stronghold. China's market share fell from 85% in 2024 to 67% in 2025. In actual numbers, around 5.7 million units were imported into the US from China, a 40% drop compared to 2024. In total, bicycle imports into the US only dropped 21%, meaning someone made considerable gains - Cambodia.

LONDON, United Kingdom - The total bicycle market in the UK saw sales drop a further 2% year-on-year in 2024 to a new low this century. This latest drop continues the long post-COVID downturn which began in the second half of 2021. However, the latest figures from the Bicycle Association (BA) suggest there is light at the end of the tunnel.

FRANKFURT, Germany - The fact that the US e-bike market is lagging behind European counterparts is well-known within the industry. A forecast based on a compound annual growth rate (CAGR) of 30% over the next 7 years could see the US e-bike market reach 6.7 million units and match regular bicycle sales in 2030. This data presented at Eurobike by eCycleElectric however, represented the most optimistic scenario.

WASHINGTON, US - Imports continue to dominate the US bike market, with China being the largest source of imported bikes. Although the import market share rose slightly last year, the actual number of imported units dropped 33% last year as American consumers cut back on spending. Although not yet meeting their potential, e-bikes are increasing their presence on the market.

PORT WASHINGTON, USA - The extraordinary growth trend for US cycling sales that began in March accelerated even further in April. Retail sales for traditional bicycles, indoor bikes, parts, helmets, and other accessories expanded a combined 75% to USD $1 billion (885 million euro) in April compared to last year.

FORT MEYERS, USA - Recent imposition of tariffs on electric bikes and component parts from China, may have derailed the rapid growth of electric bicycles in the USA. These tariffs result in significant price increases in a market that has been accelerating.