Will the e-bike market in Europe ever reach a market share of 70% or even 80%, as predicted by industry insiders during the boom years of 2017-2019? An overview of e-bike market share by sales volume in Austria, Germany, the Netherlands, France, Italy, the United Kingdom, Spain, and Switzerland clearly shows a slowdown in sales, and even a contraction in some markets, but there are some silver linings. This online magazine examines the current sales trends across Europe.

The demand for e-bikes continues to grow across Europe. While e-bikes have embraced innovations like adaptive lighting and touchscreen dashboards, core systems such as gear shifting still rely heavily on human input. To this day, manual shifting remains the industry standard.

ZEIST, the Netherlands - "A Global Bicycle Purchasing Index will professionalise the sector, as we have seen before in other industries. It gives you a verified outlook on what to expect in the supply chain, and not what you have heard from your connections, rumouring around in the sector." Bike Europe talked with Jeroen Both, former chief supply chain officer and member of the board of management at Accell Group, on the launch of Bike Europe's Global Bicycle Purchasing Index (GBPI) in partnership with Eurobike.

HELSINKI, Finland - The Finnish bike sector may face a serious stagnation and decline of sales this year due to the national government's recent decision to abolish the tax benefit for companies' bicycles beginning in 2026.

In a time of industry shifts and market saturation, clarity and confidence are everything. Every great mobility innovation comes at a turning point in history. Think: the Vespa post-WWII or Ford during the Industrial Revolution. Today, we're in the midst of another transition—this time driven by digital acceleration and climate urgency.

ROOSENDAAL, the Netherlands — The latest H&L Benchmark mapping the bicycle market in the Netherlands indicates a promising start to the year. The turnover increased by 4.1% in the first quarter of 2025. Last year, participating retailers also reported achieving a turnover increase in the first quarter. This was 5.2% compared to the first quarter of 2023.