If you look hard enough, there have been some positives in recent business news for the cycling industry — from the growth of key e-commerce retailers and the resilience of premium brands to positive sales recovery signals in the market. In this new study, Shift Media Leaderboard shares key trends in consumer interest: which products are consumers searching for?

New financial milestones surpassed for German online shop operator The Platform Group (TPG) in 2025. The software company specialising in platform solutions has presented its preliminary unaudited figures for the 2025 fiscal year. According to the company, in both sales and earnings, it has had its most successful fiscal year in its history.

At Velofollies this month, Stromer took the opportunity to present its new concept for the future in an exclusive area requiring pre-access and no mobile phones. Behind the veil was a concept of the brand's new speed pedelec, which aims to make its debut at Velofollies in 2027. As part of the announcement, the company initiated a 365-day countdown to the launch. Although no photos or press kits were given, the new speed pedelec will be the fruits of four years in development and marks 'the future of Stromer'.

Belgium in January was the place to be this winter, and not just for the Benelux bicycle industry, but for the global market. Velofollies , beyond capitalising on the Eurobike implosion, is centred in a growing, mature market for both performance and mobility cycling. Although market data will not start trickling in across Europe for a couple of months, figures presented during Velofollies show that Belgium is starting the year on the back of a 7.7% increase in sales volume in 2025. With sales back in the plus and renewed optimism in the local market, it was almost impossible for Velofollies not to deliver this year.

HEERENVEEN, the Netherlands - Velo-ce S.R.L. today announced the acquisition of the titanium bike brand Van Nicholas from Accell Group. The Italian company Velo-ce, renowned for its meticulous in-house bicycle production and state-of-the-art facility near Milan, will now take full responsibility for the production and distribution of Van Nicholas bicycles.

AMSTERDAM, the Netherlands - The Dutch bicycle market has enjoyed favourable market conditions throughout the year. According to the third-quarter report from the benchmark group of H&L Accountancy, the average retail revenue in the Netherlands increased by 5.4% compared to the same period last year. It is probably not the best quarter of the year, but the market is still buoyant.