Bikefitting.com is going global with Norwegian BikeFolder, expanding the Shimano-backed digital bike-fitting platform well beyond its initial Nordic regional rollout in 2025. The partnership combines Bikefitting's technology with BikeFolder's "digital bike garage," completing the digital ecosystem for cyclists and retailers.

STAVENGER, Norway - Podbike, the four-wheeled e-bike manufacturer, has announced its bankruptcy filing, citing an "extended period of financial constraints." The Norwegian company had previously capitalised on a niche in the e-bike market with its four-wheeled, human-powered e-bike that encased the driver in a small pod.

OSLO, Norway - The bicycle market in Norway experienced a significant increase in price, caused by the supply reduction of both finished products along with their components and spare parts. A similar trend has been observed in the other Nordic states. Still demand for bikes in Norway is steadily growing these days, despite the challenging economic situation.

SKI, Norway - Just south of Oslo, the first highly automated tyre factory of reTyre has been completed after a construction period of 10 months. "We are the world's first tyre company that can injection-mold tyres instead of manual vulcanization," said eTyre COO Alexander Gjendem Gjørven, who has raised more than 200 million Norwegian kroner (€17.2 million) for reTyre.

OSLO, Norway - The innovative software of BikeFolder might potentially create so much relevant data for the industry, that Shimano Nordic announced a partnership with the start-up in the Nordic region. BikeFolder offers a solution for bicycle manufacturers that gives them insights into where their products go once they leave the factory and what happens during their lifecycle.

SKI, Norway - As the first pneumatic bicycle tyre manufacturer who claims not to use rubber, reTyre can start mass production of their kids bike range. Together with launching partner Frog, the Norwegian company displayed their kids bikes tyre range at Eurobike.