FRANKFURT, Germany - The e-bike industry is entering uncharted territory. In 2025, brands are no longer just selling e-bikes, they are selling access. The practice of applying after-market subscription fees for premium features or creating tiered pricing structures for e-bikes based on software differentiation has been heralded as innovative by some, and exploitative by others.
NOTTINGHAM, UK - Accell Group's Raleigh brand has debuted the Raleigh One, a new e-bike that represents the brand's shift to a "striking new visual identity." The bike's sleek geometric lines and integrated tech features reflect the brand's desire to move into a more "urban, design-led" approach to mobility. It also reflects something else: The subtle but distinct touch of VanMoof's founders and former CEOs, Ties and Taco Carlier. What was previously speculation in the industry has now been confirmed by Ertu Bilgin, Accell Group's brand lead.
EASTWOOD, United Kingdom - Raleigh UK risks being closed down by the government agency Companies House over its failure to file its financial results. The fully owned Accell Group subsidiary has been given three months to get its affairs in order or face being forced to shut down its operation.
HEERENVEEN, the Netherlands - The reorganisations announced at three of its subsidiaries was already a clear indication of a new policy at Accell Group BV. Now the reason why has become clear. Fitch Ratings has downgraded Accell Group and questions the company's possibility of meeting its financial commitments. According to Accell Group, "the Fitch report reflects the difficult market circumstances."
EASTWOOD, England - Citing a challenging market, UK bike manufacturer Raleigh is cutting jobs and relocating its headquarters. The measures are also being taken "to better integrate Accell UK into the wider Accell Group."
NOTTINGHAM, UK - John Macnaughtan spent 48 years at Raleigh and Sturmey-Archer which put him in the center of the global bicycle industry until he retired in late 2012. In his recently published memoirs he gives a little inside in this fascinating area when the industry saw a decisive transformation.
