BERINGEN, Belgium - To extend its European sales network Belgian Cycling Factory (BCF) has been reviewing its business model and market strategy as part of a major expansion of its business. As owner of brands like Ridley Bikes and Eddy Merckx the company wrote a 'book of promises' for current and future retail partners to clarify this new strategy.

BERINGEN, Belgium - As a very well-known performance brand, Ridley Bikes has been visible in all top level road race competitions for the past two decades. Owner Belgian Cycling Factory, who also holds the labels Eddy Merckx and Corsa, is now building an international European organisation to capitalise on its successful business model.

BERINGEN, Belgium - The Belgian Cycling Factory (BCF), known as owner of the sports bike brands Ridley and Eddy Merckx, is diversifying into new bicycle categories. The company will also focus more on e-bikes. Therefore, for frame production BCF partnered with a nearby frame manufacturer.

TURNHOUT, Belgium - The Belgium start-up Classified Cycling presented an all new smart shifting technology which will make conventional front derailleurs a thing of the past. The company is strongly embedded in the Belgium cycling culture with former road racer Tom Boonen as ambassador as a new shareholder and Ridley as launching partner.

PAAL-BERINGEN, Belgium - Race Productions NV, the company behind Ridley Racing Bikes, took over the bicycle brand Eddy Merckx.

Designed in Belgium and 'made for India', TI Cycles has introduced a full range of Ridley branded bikes for the growing premium market in India.