GENEVA, Switzerland - In what economists are calling a "substantial de-escalation," the United States and China have agreed to a temporary 115% cut to reciprocal tariffs on each other's goods. The uncertainty and unpredictability of the policy by the Trump administration is creating an all-new problem for the bicycle industry which was just close to stabilisation after the inventory problems.

In the cycling industry, the importance of selecting high-quality components cannot be overstated. These elements are essential not only for achieving optimal performance but also for ensuring a safe and enjoyable riding experience. One company making its mark in this space is Rotor, known for its focus on precision and innovation in designing and manufacturing components. By prioritizing quality and functionality, Rotor contributes to the success of the leading bike brands in the industry.

Rotor, a premium bicycle components company from Spain, has traditionally focused on the aftersales market, producing parts for bikes that can easily be swapped out and adapted to fit a cyclist's personal needs. This year, however, after 30 years of successful global distribution, Rotor is ready to venture out further, shifting its focus to the OEM market.

With the market swiftly changing, more and more bicycle companies are preparing parts to streamline and improve the durability of electric bikes, particularly given a huge surge in demand is expected in the near future.

A look at the bicycle industry reveals various approaches to dealing with an economic downturn. Leading the way is one such strategy, as demonstrated by Tektro and TRP. For 2024, the bicycle component specialist has planned a series of product launches. The first unveiling will already take place at the Garda Bike Festival in May.

MADRID, Spain - As innovator in chainring and crank designs, Rotor developed the Etor, the next step in bottom brackets and crank arms for e-bikes. It is the outcome of a collaboration with the well-known lightweight, removable e-bike drive system manufacturer Fazua.