VICENZA, Italy - Selle Royal has unveiled a new proprietary technology that allows waste materials to be repurposed as padding for bicycle saddles. The Italian saddle manufacturer plans to debut the innovation, named the Stracciatella, on its Lookin and Lookin Evo saddles, in addition to the Essenza saddle for the OEM market.

POZZOLEONO, Italy - To align the company's global OEM strategy, Selle Royal Group has decided to invest significantly in the North American market. To ensure successful expansion and better meet the needs of region, which is key to the group, it has appointed two dedicated OE sales managers already part of the Selle Royal Group team as territory managers for Highway 2: Chris Ballard and Patrick Gore.

POZZOLEONE, Italy - He became a well-known face in the industry in the past 25 years representing Selle Royal. Recently Steve Carr stepped down by mutual consent.

For riders who have found themselves yearning for an additional source of warmth and comfort during cold rides, whether it be while cycling in the midst of winter or on an early morning autumn commute, the team at Selle Royal may have the saddle solution they've been seeking. Continue reading to discover more about the innovative Essenza+ Heating Tech saddle by Selle Royal.

POZZOLEONE, Italy - Saddle manufacturer, Selle Royal Group S.p.A., has officially announced its intention to proceed with the listing of its ordinary shares on the Italian stock exchange. If the conditions are met, the company will list on the Euronext STAR Milan, which promotes SME's to domestic and foreign investors.

AMSTERDAM, the Netherlands - In collaboration with a dedicated group of CEOs leading some of the largest multinationals in the cycling industry, Shift Cycling Culture has initiated the Climate Commitment. This is an urgent appeal to acknowledge the industry's responsibility in reaching the UN Paris Agreement target.