BASSANO DEL GRAPPA, Italy - Selle Royal Group and Stardue Group have joined forces to establish a new foundation to generate a positive and lasting impact on the community. This organisation, called Stravarda Foundation, will develop a project that places the bicycle at the centre as a tool for social, cultural, and environmental growth.

POZZOLEONE, Italy - Sustainability, production efficiency and manufacturing in Europe spurred investments at the Selle Royal Group in recent years. The Stracciatella project, launched in November 2024, was a big step forward in sustainability, but also in quality control. During a visit, Bike Europe got all the details on this project and more.

VICENZA, Italy - Selle Royal has unveiled a new proprietary technology that allows waste materials to be repurposed as padding for bicycle saddles. The Italian saddle manufacturer plans to debut the innovation, named the Stracciatella, on its Lookin and Lookin Evo saddles, in addition to the Essenza saddle for the OEM market.

POZZOLEONO, Italy - To align the company's global OEM strategy, Selle Royal Group has decided to invest significantly in the North American market. To ensure successful expansion and better meet the needs of region, which is key to the group, it has appointed two dedicated OE sales managers already part of the Selle Royal Group team as territory managers for Highway 2: Chris Ballard and Patrick Gore.

POZZOLEONE, Italy - He became a well-known face in the industry in the past 25 years representing Selle Royal. Recently Steve Carr stepped down by mutual consent.

For riders who have found themselves yearning for an additional source of warmth and comfort during cold rides, whether it be while cycling in the midst of winter or on an early morning autumn commute, the team at Selle Royal may have the saddle solution they've been seeking. Continue reading to discover more about the innovative Essenza+ Heating Tech saddle by Selle Royal.