DENKENDORF, Germany - As the number of bicycle manufacturers installing the Motor.Gearbox.Unit continues to grow, gearbox specialist, Pinion is placing more emphasis on training and education for retailers in key European markets.

ERKRATH, Germany - When e-bikes began to make a market entrance, global brand Giant determined that innovation in integrated in-house technologies would be the key to success. Since 2023 all R&D is carried out at the European headquarters in Lelystad, the Netherlands where a new development centre has been opened. Now, in-house service is an additional benefit to boost sales in saturated and fragmented European e-bike markets.

ELCHE, Spain - Team Bike S.L. is not only one of the largest and most important bicycle product wholesalers and importers on the Spanish market, but also the entire Iberian peninsula. During a visit to the 3,000 square meter company headquartered in Elche, Bike Europe learned that it has much more to offer than the in-house SRAM Iberia Tech Center and being the former birthplace of the offroad premium brand Mondraker.

Similar to numerous other players in the cycling industry, 12Go Biking is facing big challenges. Despite these challenges the company has decided this is the moment to stock up. An interview with CEO Pieter van den Berg.

AMSTERDAM, the Netherlands - KwikFit is set to play an important role in VanMoof's service network in the Netherlands as an official certified service partner. VanMoof has been thwarted by servicing issues in recent years, and this partnership will increase their service points to 80 across the country.

As the e-bike industry transitions from the early adoption phase to a more mature market, customer service expectations change significantly. Jack Brandsen, European General Manager at Okawa, sat down with us to discuss how his company addresses higher demands and provides support to their customers and dealers.