CHICAGO, United States — Performance component brand SRAM has announced two critical expansions to its distribution networks this winter season, enhancing service proximity and global reach through strategic distribution partnerships. These new distribution networks in South Africa and Eastern Europe reflect the company's focus on capturing growing demand in the bicycle aftermarket.

NÜRTINGEN, Germany — Bosch eBike Systems has acquired Magura's 50% stake in Magura Bosch Parks & Services GmbH (MBPS), taking full control of one of Europe's largest bicycle and e-bike service and spare parts distributors. Formerly equal service partners since the launch of Bosch's e-bike brand, the partners have not made it clear what prompted the buyout.

SumUp is committed to helping small businesses succeed, and now they're bringing their simple, affordable payment solutions to the bike industry. Through a new partnership with bikebook, a leading platform for bike repair and maintenance, they are making it easier for bike shops to manage their business and get paid.

Germany/the Netherlands - What is the market outlook for 2026? This question was on everybody's lips at the Taichung Bike Week which took place from 16-19 September. After three years of predicting that next year would be better, industry peers have become cautious in providing any forecasts. The Global Bicycle Purchasing Index (GBPI), introduced by Eurobike, Bike Europe and IFH Cologne, provides the industry with an indicator which looks ahead at expected industry trends.

TAICHUNG, Taiwan - 2025 has been a big year for Belgian Cycling Factory (BCF). With the company's acquisition of Nukeproof, launch of BCF UK and first-ever Tour de France win for a BCF-sponsored team, the company has had a period of rapid expansion.

In today's market, product quality alone is no longer enough. With the added complexity of motors, batteries, and smart systems—and increasingly demanding riders—a scalable and reliable service model has become the true foundation of long-term success. This shift challenges OEMs and suppliers alike to rethink their role: not just as manufacturers or brands, but as service partners.