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Team Bike’s inhouse SRAM Iberia Tech Center also helps out with solving any SRAM Group product problems that IBD partners gave up trying to fix. – Photo Dieter Wertz

Not just SRAM, service is the focus of Spanish wholesaler Team Bike

ELCHE, Spain - Team Bike S.L. is not only one of the largest and most important bicycle product wholesalers and importers on the Spanish market, but...

“CSR reports are not just about setting a target for 2050, but also developing a path and actions of how to get there,” explains Sandra Brandt, Executive Director of Shift Cycling Culture. - Photo Bike Europe

The rise of CSR reporting in the bicycle industry

ZEIST, The Netherlands - Corporate Social Responsibility (CSR) reports are becoming a more regular occurrence from companies operating in the bicycle...

After a challenging year are brighter times ahead for the bicycle industry in 2024?

Is there light at the end of 2023?

ZEIST, The Netherlands - In contrast to recent years where the 'best read' items on Bike Europe were related to high-level investments and buoyant...

In the new SRAM system, the drive unit will be manufactured by Brose. Photo SRAM

SRAM officially launches e-MTB drive Eagle Powertrain

CHICAGO, USA - The long expected official statement by SRAM on the introduction of an e-bike dive system came in today. Remarkably and without giving...

Randy Neufeld, SRAM’s Director of Advocacy, will retire full-time in August. – Photo Green Lane Project

SRAM's Advocacy Director Randy Neufeld retires

CHICAGO, USA - After 14 years of growing and leading SRAM's global advocacy efforts across non-profit cycling organizations, grassroots groups, and...

SRAM CEO Ken Lousberg: “While the pandemic was clearly horrible for the world, it was amazing for the bike industry. 2022 ended up being our best year ever” - Photo SRAM

CEO Ken Lousberg on SRAM's global production strategy

CHICAGO, USA - The announcement in February to build a new factory in Taiwan confirmed SRAM's commitment to their largest production base. With the...

The relocation to the new SRAM facility will be complete in 2024. – Photo SRAM

SRAM commits to new facility in Taiwan

TAICHUNG, Taiwan - SRAM has been a committed manufacturer in Taiwan for over three decades, dedicated to producing bicycle components for the...

Unofficial reports say that SRAM has taken over the Amprio e-bike components business. - Photo Amprio

Amprio confirms take-over by SRAM

SCHWEINFURT, Germany - SRAM's activities in the e-bike category have entered a new stage now the German e-bike drive systems supplier Amprio is...

The new SRAM service centre in Italy will become the company’s seventh service location in Europe. – Photo SRAM

SRAM to open service centre in Italy and expand distribution with...

CHICAGO, US - Component manufacturer, SRAM, is extending its presence in the Italian market by opening a new Technical Service Support Centre....

David Zimberoff found a new challenge at WBR. – Photo SRAM

David Zimberoff changes SRAM for World Bicycle Relief

CHICAGO, USA - In a company statement SRAM issued this afternoon the component manufacturer announced that after nearly 30 years, David Zimberoff...