CHICAGO, USA - During the process of drivetrain development in an attempt to make descending better, SRAM came across the spider manufacturer Ochain. "After we learned about the performance of their product, we decided to buy them," explains SRAM product manager Flynn George. How much SRAM paid for Ochain is unknown for the moment.
TAICHUNG, Taiwan - In a circular economy it is often a challenge to find a new purpose or customers for recyclable waste. ZIPP owner SRAM had been looking for a source of the waste which comes from the production of its carbon components, including wheelsets, handlebars, stems and seat posts. This issue was addressed through their collaboration with Velo.
ELCHE, Spain - Team Bike S.L. is not only one of the largest and most important bicycle product wholesalers and importers on the Spanish market, but also the entire Iberian peninsula. During a visit to the 3,000 square meter company headquartered in Elche, Bike Europe learned that it has much more to offer than the in-house SRAM Iberia Tech Center and being the former birthplace of the offroad premium brand Mondraker.
ZEIST, The Netherlands - Corporate Social Responsibility (CSR) reports are becoming a more regular occurrence from companies operating in the bicycle industry. The annual publications detail a company's sustainability efforts to its internal and external stakeholders.
ZEIST, The Netherlands - In contrast to recent years where the 'best read' items on Bike Europe were related to high-level investments and buoyant market developments, 2023 marked a vivid turning point. This year was notable for bankruptcies, closures and concerns over financial positioning. Bike Europe looks back on the main stories which attracted interest this year…
CHICAGO, USA - The long expected official statement by SRAM on the introduction of an e-bike dive system came in today. Remarkably and without giving any explanation, SRAM writes that the drive unit is powered by Brose.
