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The reorganization includes closing of some of the Stella stores. – Photo Shutterstock

Reorganization and change of ownership necessary to secure future of...

NUNSPEET, the Netherlands - High inventory level continues to be troublesome for the once successful Dutch e-bike brand Stella E-bikes. Investor DM...

Stella has trimmed down its international ambitions. – Photo Bike Europe

Online e-bike vendors reorganise top management to confront market...

ZEIST, the Netherlands – Both Cowboy and Stella have reorganised their top management to face today’s challenges. Cowboy has hired a new Chief Supply...

How to decrease mobility expenditures?

How to decrease mobility expenditures?

Skyrocketing inflation, the war in Ukraine and the increasing prices of raw materials weigh heavily on consumers, wholesalers and manufacturers....

Stella E-bikes opened the doors to its newest test centre in Herne, Germany on September 3rd.

Stella E-bikes opens second test centre in Germany

HERNE, Germany - Dutch E-bike specialist, Stella E-bikes, is continuing its European expansion with the opening of a new E-bike Test Center in Herne,...

The warehouse with a capacity of 36,000 batteries is subdivided into 13 airtight compartments in order to scale down any calamity. – Photo Stella E-bikes

High-tech lithium-ion battery warehouse built by Stella e-bike

NUNSPEET, the Netherlands - The phenomenon is widely known in the e-bike industry; lithium-ion batteries which catch fire spontaneously. Dutch e-bike...

Stella will be opening stores in Belgium and Germany in 2020 while more countries are to follow. – Photo Stella

Dutch Stella E-Bikes Goes International

NUNSPEET, the Netherlands - The company claims to be e-bike market leader in Holland with a 2018 sales total of about 65,000 units. And further...

The local Nunspeet mayor called the fire at Stella e-bikes a ‘wake-up call’. - Photo Stella

300 People Evacuated During Fire in Stella's E-Bike Battery Warehouse

NUNSPEET, the Netherlands - It is known that e-bike batteries do pose a risk of fire, but when a full e-bike warehouse goes up in flames you have a...

‘DMEP will also bring in their proven experience,’ said Stella founders Daan van Renselaar (l.) and Wilco van de Kamp. – Photo Stella

Equity Investor Supports International Expansion Stella E-Bikes

AMSTERDAM, the Netherlands - DM Equity Partners obtained a substantial minority share in Dutch e-bike maker, importer and online retailer Stella. The...