NUNSPEET, The Netherlands - The future of a former market leader for e-bikes in the Netherlands, Stella, has been secured. Dutch investment company Scheybeeck and chain store owner Ilias Salhi have announced a relaunch of the recently bankrupt e-bike manufacturer albeit in a downsized form.

NUNSPEET, The Netherlands - Dutch e-bike brand Stella has been declared bankrupt, the appointed administrator Frans van Oss has confirmed. Coming quicker than expected, the bankruptcy follows the request for a delay in payments last week. Now all eyes are on a possible restart of the financially troubled e-bike manufacturer.

NUNSPEET, The Netherlands - Once claiming to be market leader in the Netherlands, e-bike brand Stella is on the verge of bankruptcy. Despite repeated financial injections from its owner DMEP, the manufacturer has now filed for a payment extension. According to DMEP, Stella can no longer achieve sustainable profitability in its current form and requires a "substantial" capital injection.

NUNSPEET, the Netherlands - High inventory level continues to be troublesome for the once successful Dutch e-bike brand Stella E-bikes. Investor DM Equity Partners, who previously held a 35% stake has seized power at the e-bike manufacturer and obtained a majority of the shares.

ZEIST, the Netherlands - Both Cowboy and Stella have reorganised their top management to face today's challenges. Cowboy has hired a new Chief Supply Chain Officer while Stella founder Daan van Renselaar has pulled out of the daily operation.

Skyrocketing inflation, the war in Ukraine and the increasing prices of raw materials weigh heavily on consumers, wholesalers and manufacturers. Companies search for ways to save on their expenditures, yet do not always know where to start. As fuel prices are higher than ever before, this is an excellent moment for many people to switch to an electric bike. In urban environments, the popularity has increased, and the current state of the world will only feed this growth. Image and need are key when it comes to the popularity of electric bikes.