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Everything about Stromer

  • myStromer is the second well known e-bike brand to pull out of the US market recently. – Photo myStromer
    Distribution19 Nov 24

    Leading e-bike brands discontinue North American business

    OBERWANGEN, Switzerland - Yamaha was the first e-bike brand this month which announced it was pulling out of the US market due to oversupply and slow demand. It turns out that the Japanese are not the only one. myStromer AG also announced it will discontinue its business in the US and Canada with immediate effect.

  • Tomi Viiala will leave Stromer after 11 years in various functions, lastly as co-CEO. - Photo Bike Europe
    people8 Oct 24

    Change in management at Stromer as Tomi Viiala steps down as co-CEO

    OBERWANGEN, Switzerland - After 11 years at Stromer, co-CEO Tomi Viiala has decided to step back from the operational business and leave the company. The reason given is to "spend more time with his family, who live in Finland." Viiala will remain a shareholder of Stromer.

  • The Opium was one of the big eyecatchers at Eurobike 2022; on the right George Merachtsakis. – Photo Peter Hummel
    Business4 Apr 24

    myStromer and Revolt Zycling settle Swiss speed pedelec dispute

    OBERWANGEN, Switzerland - The confiscation of all e-bikes at the Opium brand stand caused a big noise at Eurobike last year. The reason was the patent lawsuit brought by myStromer AG against the Opium brand owner Revolt Zycling AG. The Federal Patent Court recently ruled in favour of Stromer. However, the defendant did not wait for this decision, but has already brought a modified design onto the market.

  • “Belgium is our biggest market,” Stromer co-CEO Tomi Viiala confirmed to Bike Europe during Velofollies.
    Financial6 Mar 24

    Stromer reports growth despite cycling industry headwinds

    OBERWANGEN, Switzerland - Despite overall stagnant or declining markets in Europe, myStromer AG, parent company of premium e-bike brands Stromer and Desiknio, bucked the general trend and continue to expand its market shares in the Netherlands and Belgium. In the challenging e-bike market in the US, the company achieved double-digit (consolidated) growth.

  • To enhance environmental sustainability, Stromer launches carbon composite fenders on the ST5 Pinion developed together with Isoco. – Photo Stromer
    Innovations & products21 Dec 23

    Stromer partners with Isoco to produce recyclable fenders

    OBERWANGEN, Switzerland - To reduce the carbon footprint of the Stromer ST5, the e-bike manufacturer developed a special fender material in cooperation with Lehvoss group. Instead of sourcing in Asia, the Stromer fenders will be produced by Isoco in Saalfeld, Germany.

  • For Stromer, this investment is aimed at building up its digital expertise. – Photo Stromer
    locations29 Aug 23

    Stromer opens unit in Romania to build up digital expertise

    OBERWANGEN, Switzerland - To step up its digital experience and expand in the area of connectivity, speed pedelec manufacturer Stromer has opened a new digital unit in Romania. According to Stromer, the Romanian office will complement the development team at the company's head office in Switzerland.

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More articles

  1. Stromer reports 17% sales increase in 2022
  2. New management unfolds Stromer's growth ambitions
  3. Two Swiss flagships set the bar for speed pedelecs
  4. Pinion and Stromer partner in new e-bike gearbox system
  5. Stromer CEO departure a sign of a new course?
  6. Stromer owner Naxicap Partners takes majority stake in French brand O2Feel
  7. Stromer ownership changes to private equity Naxicap Partners
  8. E-bike superlatives - pushing innovation or price?
  9. IAA Mobility preparations gain pace as first bicycle partners register
  10. Stromer solidifies foothold in speed pedelec market as European sales grow
  1. Blubrake partners with Stromer on speed pedelec with integrated ABS
  2. Stromer includes belt drive on redesigned speed pedelec
  3. myStromer AG Rides the Wave of Speed Pedelec Sales
  4. myStromer AG Completes Successful Restructuring
  5. Subscribers onlySpeed Pedelec Sales Shows Steady Growth in The Netherlands
  6. Stromer and Sachsenring Partner in E-Bike Assembly
  7. BMC Enters E-Bike Market
  8. Stromer Independent Thanks to "Swiss Solution"
  9. Stromer Takes Technology Top-Down with ST1 X
  10. Management Change at Stromer, No Take-Over News Yet
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