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Everything about Stromer

  • Stromer’s concept launch was under a veil of secrecy at the brand's booth at Velofollies. – Photo MyStromer.
    Speed pedelec29 Jan 26

    Stromer teases new chapter as concept bike targets 2027 launch 

    At Velofollies this month, Stromer took the opportunity to present its new concept for the future in an exclusive area requiring pre-access and no mobile phones. Behind the veil was a concept of the brand's new speed pedelec, which aims to make its debut at Velofollies in 2027. As part of the announcement, the company initiated a 365-day countdown to the launch. Although no photos or press kits were given, the new speed pedelec will be the fruits of four years in development and marks 'the future of Stromer'.

  • Marcel Korner has been appointed CEO of myStromer AG, effective 1 May 2026. – Photo myStromer
    People20 Jan 26

    Stromer enters a new era under new group CEO

    After what it called a "stabilisation process" under an ad-interim CEO, speed pedelec manufacturer, myStromer AG, will continue under the leadership of Marcel Korner, effective 1 May 2026. In the role of chief executive officer (CEO), Korner will also become a member of the myStromer AG Board of Directors.

  • Two back-to-back suspension fork recalls from myStromer and Cube appear to be unrelated. – Photo myStromer
    Recalls9 Dec 25

    Two European bike brands issue front fork recalls in the same week

    BAVARIA, Germany - Swiss speed-pedelec brand myStromer and German bicycle brand Cube have both issued voluntary recalls for their front forks on select models. The recalls being within days of each other seems coincidental, as the brands use different suppliers.

  • Co-founders of the brand Viiala, Tomi Viiala (left) and François-Henri Bennahmias (right), are teaming up their expertise from Stromer and a luxury watch brand, respectively. Currently in the design phase, the brand is aiming for a bicycle category and a corresponding price tag, which doesn’t yet exist today. – Photo Viiala
    Company17 Sep 25

    Ex-Stromer CEO Viiala looks to disrupt with new e-bike brand

    VALAIS, Switzerland - "We want to disrupt." That is the clear goal of the new project by ex-Stromer co-CEO Tomi Viiala. Joining forces with an elite set of partners, he is launching a new brand, Viiala, to push the current boundaries of innovation within the bicycle industry. The e-bike and speed-pedelec range hitting the market in 2028 will have a price tag to match its space-based technology and watch-industry backing. Is the bicycle industry ready for a giant leap?

  • Researchers in Tübingen conducted an experiment focusing on the contribution that speed-pedelecs can make to creating an alternative to cars for daily journeys. - Photo ADAC
    Market trends7 Aug 25

    "The potential in Germany is substantial": Stromer, Riese & Muller weigh in on speed-pedelecs

    TÜBINGEN, Germany — A speed-pedelec experiment in southern Germany has yielded promising results, but findings also show that key barriers to adoption remain. The experiment was conducted by researchers at RheinMain and Darmstadt universities and sponsored by Allianz Zukunft S-Pedelec, a coalition of speed-pedelec manufacturers - including myStromer, Klever Mobility, Riese & Müller and HP Velotechnik.

  • myStromer is the second well known e-bike brand to pull out of the US market recently. – Photo myStromer
    Distribution19 Nov 24

    Leading e-bike brands discontinue North American business

    OBERWANGEN, Switzerland - Yamaha was the first e-bike brand this month which announced it was pulling out of the US market due to oversupply and slow demand. It turns out that the Japanese are not the only one. myStromer AG also announced it will discontinue its business in the US and Canada with immediate effect.

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More articles

  1. Change in management at Stromer as Tomi Viiala steps down as co-CEO
  2. myStromer and Revolt Zycling settle Swiss speed pedelec dispute
  3. Stromer reports growth despite cycling industry headwinds
  4. Stromer partners with Isoco to produce recyclable fenders
  5. Stromer opens unit in Romania to build up digital expertise
  6. Stromer reports 17% sales increase in 2022
  7. New management unfolds Stromer's growth ambitions
  8. Two Swiss flagships set the bar for speed pedelecs
  9. Pinion and Stromer partner in new e-bike gearbox system
  10. Stromer CEO departure a sign of a new course?
  11. Stromer owner Naxicap Partners takes majority stake in French brand O2Feel
  12. Stromer ownership changes to private equity Naxicap Partners
  13. E-bike superlatives - pushing innovation or price?
  1. IAA Mobility preparations gain pace as first bicycle partners register
  2. Stromer solidifies foothold in speed pedelec market as European sales grow
  3. Blubrake partners with Stromer on speed pedelec with integrated ABS
  4. Stromer includes belt drive on redesigned speed pedelec
  5. myStromer AG Rides the Wave of Speed Pedelec Sales
  6. myStromer AG Completes Successful Restructuring
  7. Subscribers onlySpeed Pedelec Sales Shows Steady Growth in The Netherlands
  8. Stromer and Sachsenring Partner in E-Bike Assembly
  9. BMC Enters E-Bike Market
  10. Stromer Independent Thanks to "Swiss Solution"
  11. Stromer Takes Technology Top-Down with ST1 X
  12. Management Change at Stromer, No Take-Over News Yet
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