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Everything about Stromer

  • Two back-to-back suspension fork recalls from myStromer and Cube appear to be unrelated. – Photo myStromer
    Recalls9 Dec 25

    Two European bike brands issue front fork recalls in the same week

    BAVARIA, Germany - Swiss speed-pedelec brand myStromer and German bicycle brand Cube have both issued voluntary recalls for their front forks on select models. The recalls being within days of each other seems coincidental, as the brands use different suppliers.

  • Co-founders of the brand Viiala, Tomi Viiala (left) and François-Henri Bennahmias (right), are teaming up their expertise from Stromer and a luxury watch brand, respectively. Currently in the design phase, the brand is aiming for a bicycle category and a corresponding price tag, which doesn’t yet exist today. – Photo Viiala
    Company17 Sep 25

    Ex-Stromer CEO Viiala looks to disrupt with new e-bike brand

    VALAIS, Switzerland - "We want to disrupt." That is the clear goal of the new project by ex-Stromer co-CEO Tomi Viiala. Joining forces with an elite set of partners, he is launching a new brand, Viiala, to push the current boundaries of innovation within the bicycle industry. The e-bike and speed-pedelec range hitting the market in 2028 will have a price tag to match its space-based technology and watch-industry backing. Is the bicycle industry ready for a giant leap?

  • Researchers in Tübingen conducted an experiment focusing on the contribution that speed-pedelecs can make to creating an alternative to cars for daily journeys. - Photo ADAC
    Market trends7 Aug 25

    "The potential in Germany is substantial": Stromer, Riese & Muller weigh in on speed-pedelecs

    TÜBINGEN, Germany — A speed-pedelec experiment in southern Germany has yielded promising results, but findings also show that key barriers to adoption remain. The experiment was conducted by researchers at RheinMain and Darmstadt universities and sponsored by Allianz Zukunft S-Pedelec, a coalition of speed-pedelec manufacturers - including myStromer, Klever Mobility, Riese & Müller and HP Velotechnik.

  • myStromer is the second well known e-bike brand to pull out of the US market recently. – Photo myStromer
    Distribution19 Nov 24

    Leading e-bike brands discontinue North American business

    OBERWANGEN, Switzerland - Yamaha was the first e-bike brand this month which announced it was pulling out of the US market due to oversupply and slow demand. It turns out that the Japanese are not the only one. myStromer AG also announced it will discontinue its business in the US and Canada with immediate effect.

  • Tomi Viiala will leave Stromer after 11 years in various functions, lastly as co-CEO. - Photo Bike Europe
    People8 Oct 24

    Change in management at Stromer as Tomi Viiala steps down as co-CEO

    OBERWANGEN, Switzerland - After 11 years at Stromer, co-CEO Tomi Viiala has decided to step back from the operational business and leave the company. The reason given is to "spend more time with his family, who live in Finland." Viiala will remain a shareholder of Stromer.

  • The Opium was one of the big eyecatchers at Eurobike 2022; on the right George Merachtsakis. – Photo Peter Hummel
    Business4 Apr 24

    myStromer and Revolt Zycling settle Swiss speed pedelec dispute

    OBERWANGEN, Switzerland - The confiscation of all e-bikes at the Opium brand stand caused a big noise at Eurobike last year. The reason was the patent lawsuit brought by myStromer AG against the Opium brand owner Revolt Zycling AG. The Federal Patent Court recently ruled in favour of Stromer. However, the defendant did not wait for this decision, but has already brought a modified design onto the market.

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More articles

  1. Stromer reports growth despite cycling industry headwinds
  2. Stromer partners with Isoco to produce recyclable fenders
  3. Stromer opens unit in Romania to build up digital expertise
  4. Stromer reports 17% sales increase in 2022
  5. New management unfolds Stromer's growth ambitions
  6. Two Swiss flagships set the bar for speed pedelecs
  7. Pinion and Stromer partner in new e-bike gearbox system
  8. Stromer CEO departure a sign of a new course?
  9. Stromer owner Naxicap Partners takes majority stake in French brand O2Feel
  10. Stromer ownership changes to private equity Naxicap Partners
  11. E-bike superlatives - pushing innovation or price?
  12. IAA Mobility preparations gain pace as first bicycle partners register
  1. Stromer solidifies foothold in speed pedelec market as European sales grow
  2. Blubrake partners with Stromer on speed pedelec with integrated ABS
  3. Stromer includes belt drive on redesigned speed pedelec
  4. myStromer AG Rides the Wave of Speed Pedelec Sales
  5. myStromer AG Completes Successful Restructuring
  6. Subscribers onlySpeed Pedelec Sales Shows Steady Growth in The Netherlands
  7. Stromer and Sachsenring Partner in E-Bike Assembly
  8. BMC Enters E-Bike Market
  9. Stromer Independent Thanks to "Swiss Solution"
  10. Stromer Takes Technology Top-Down with ST1 X
  11. Management Change at Stromer, No Take-Over News Yet
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