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The Opium was one of the big eyecatchers at Eurobike 2022; on the right George Merachtsakis. – Photo Peter Hummel

myStromer and Revolt Zycling settle Swiss speed pedelec dispute

OBERWANGEN, Switzerland - The confiscation of all e-bikes at the Opium brand stand caused a big noise at Eurobike last year. The reason was the...

“Belgium is our biggest market,” Stromer co-CEO Tomi Viiala confirmed to Bike Europe during Velofollies.

Stromer reports growth despite cycling industry headwinds

OBERWANGEN, Switzerland - Despite overall stagnant or declining markets in Europe, myStromer AG, parent company of premium e-bike brands Stromer and...

To enhance environmental sustainability, Stromer launches carbon composite fenders on the ST5 Pinion developed together with Isoco. – Photo Stromer

Stromer partners with Isoco to produce recyclable fenders

OBERWANGEN, Switzerland - To reduce the carbon footprint of the Stromer ST5, the e-bike manufacturer developed a special fender material in...

For Stromer, this investment is aimed at building up its digital expertise. – Photo Stromer

Stromer opens unit in Romania to build up digital expertise

OBERWANGEN, Switzerland - To step up its digital experience and expand in the area of connectivity, speed pedelec manufacturer Stromer has opened a...

The speed pedelec market remained strong in 2022, and Stromer expects conditions to hold throughout 2023. - Photo Stromer

Stromer reports 17% sales increase in 2022

OBERWANGEN, Switzerland – Speed pedelec manufacturer, Stromer had a successful year in 2022 despite a complex year for the bike industry. With global...

Stromer is now being led by Co-CEO’s Karl Ludwig Kley (left) and Tomi Viiala (right).

New management unfolds Stromer's growth ambitions

OBERWANGEN, Switzerland - Under a slogan of 'Here to Change', Stromer is entering a new era. Change is certainly in full swing; under new private...

The ‘golden’ launch edition of Stromer’s ST7 at Eurobike. – Photos Peter Hummel

Two Swiss flagships set the bar for speed pedelecs

OBERWANGEN/FEHRALTOFR, Switzerland - The speed pedelecs Opium and Stromer ST7 were the high-flyers at this year's Eurobike. With their looks,...

Pinion and Stromer partner in the next generation shifting. – Photo Pinion

Pinion and Stromer partner in new e-bike gearbox system

DENKENDORF, Germany - At Eurobike gearbox specialists Pinion will launch the next generation e-bike drive gearbox together with introduction partner...

Departing CEO Jakob Luksch has achieved a turnaround with myStromer and made it profitable. – Photo Peter Hummel

Stromer CEO departure a sign of a new course?

OBERWANGEN, Switzerland - Shortly before Eurobike and the eagerly awaited launch of the ST7 model, speed-pedelec specialist myStromer AG has...

Currently realising 75% of turnover on the domestic market, 02Feel hopes to accelerate international growth plans with support of Naxicap Partners. - Photo O2Feel

Stromer owner Naxicap Partners takes majority stake in French brand...

WAMBRECHIES, France - Specialised in e-bike manufacturing, the French brand O2Feel has strengthened its position with a new shareholder, Naxicap...