The e-bike market share could reach as high as 80% according to past predictions. Since the start of the sales boom more than a decade ago, it was uncertain what market share the e-bike would eventually take of the total bicycle market in Europe. The 80% outlook now seems exaggerated, as the Europe-wide market share remains stuck at just under 40%. What has put a stop to the growth of the e-bike market?

Although the number of bicycles delivered in Switzerland fell again by around 25,000 units in 2025, the trend in sports bicycles and e-bikes provided a ray of hope, as sales in these categories started to rise again. Looking solely at specialist retailers, excluding major distributors, rising figures were recorded in almost all sectors. However, the Swiss bicycle suppliers' association, Velosuisse, still refers to being in a 'consolidation phase.'

Scott has announced the appointment of Hsuan Boon Tan as co‑CEO, serving alongside the existing co‑CEO Pascal Ducrot. Hsuan Boon Tan will be based at the company's global headquarters in Switzerland. The company writes that, "the appointment marks the company's progression into a new phase focused on sustained growth and strengthened overall economics following a successful stabilisation period after several turbulent years for the industry."

At Velofollies this month, Stromer took the opportunity to present its new concept for the future in an exclusive area requiring pre-access and no mobile phones. Behind the veil was a concept of the brand's new speed pedelec, which aims to make its debut at Velofollies in 2027. As part of the announcement, the company initiated a 365-day countdown to the launch. Although no photos or press kits were given, the new speed pedelec will be the fruits of four years in development and marks 'the future of Stromer'.

Viiala, the Swiss-based mobility company, has entered a strategic partnership with Spoke to integrate its V2X technology directly into its premium e-bikes. This integration ensures that Viiala bikes will be seen by equipped cars in real time, even without line of sight, making Viiala one of the first premium e-bike brands to offer vehicle awareness as a built-in capability.

GIVISIEZ, Switzerland - What a "gift": Just before Christmas, the arbitration tribunal of the International Chamber of Commerce (ICC) in Paris confirmed that long-time patron Beat Zaugg must definitively sell all his Scott Sport shares to majority shareholder Youngone Corporation. At the same time, it set the (provisional) value of the package at around CHF 20 million (€21.5 million), the Swiss platform CH Media reported. This (almost) seals the deal in this spectacular power struggle.