At Velofollies this month, Stromer took the opportunity to present its new concept for the future in an exclusive area requiring pre-access and no mobile phones. Behind the veil was a concept of the brand's new speed pedelec, which aims to make its debut at Velofollies in 2027. As part of the announcement, the company initiated a 365-day countdown to the launch. Although no photos or press kits were given, the new speed pedelec will be the fruits of four years in development and marks 'the future of Stromer'.

Viiala, the Swiss-based mobility company, has entered a strategic partnership with Spoke to integrate its V2X technology directly into its premium e-bikes. This integration ensures that Viiala bikes will be seen by equipped cars in real time, even without line of sight, making Viiala one of the first premium e-bike brands to offer vehicle awareness as a built-in capability.

GIVISIEZ, Switzerland - What a "gift": Just before Christmas, the arbitration tribunal of the International Chamber of Commerce (ICC) in Paris confirmed that long-time patron Beat Zaugg must definitively sell all his Scott Sport shares to majority shareholder Youngone Corporation. At the same time, it set the (provisional) value of the package at around CHF 20 million (€21.5 million), the Swiss platform CH Media reported. This (almost) seals the deal in this spectacular power struggle.

GRENCHEN, Switzerland - Swiss bike manufacturer BMC Switzerland AG, with its brands BMC, Scor and Adicta Lab has communicated a CEO change at the start of next year. On 1 Jan., BMC's Chief Sales Officer (CSO) John Glett will be promoted to Chief Executive Officer (CEO). He will succeed David Zurcher, who is ending his 12-year tenure at the top.

VALAIS, Switzerland - "We want to disrupt." That is the clear goal of the new project by ex-Stromer co-CEO Tomi Viiala. Joining forces with an elite set of partners, he is launching a new brand, Viiala, to push the current boundaries of innovation within the bicycle industry. The e-bike and speed-pedelec range hitting the market in 2028 will have a price tag to match its space-based technology and watch-industry backing. Is the bicycle industry ready for a giant leap?

ZEIST, The Netherlands - Will the European e-bike market ever reach the market share of 70%-80% that industry insiders dreamed of during the boom years of 2017-2019? An overview of e-bike market share by sales volume in Austria, Germany, the Netherlands, France, Italy, the United Kingdom, Spain and Switzerland clearly shows a slowdown in sales and even a contraction in some markets.