VALAIS, Switzerland - "We want to disrupt." That is the clear goal of the new project by ex-Stromer co-CEO Tomi Viiala. Joining forces with an elite set of partners, he is launching a new brand, Viiala, to push the current boundaries of innovation within the bicycle industry. The e-bike and speed-pedelec range hitting the market in 2028 will have a price tag to match its space-based technology and watch-industry backing. Is the bicycle industry ready for a giant leap?

ZEIST, The Netherlands - Will the European e-bike market ever reach the market share of 70%-80% that industry insiders dreamed of during the boom years of 2017-2019? An overview of e-bike market share by sales volume in Austria, Germany, the Netherlands, France, Italy, the United Kingdom, Spain and Switzerland clearly shows a slowdown in sales and even a contraction in some markets.

Will the e-bike market in Europe ever reach a market share of 70% or even 80%, as predicted by industry insiders during the boom years of 2017-2019? An overview of e-bike market share by sales volume in Austria, Germany, the Netherlands, France, Italy, the United Kingdom, Spain, and Switzerland clearly shows a slowdown in sales, and even a contraction in some markets, but there are some silver linings. This online magazine examines the current sales trends across Europe.

AARAU, Switzerland - In 2024, the bicycle industry in Switzerland was in a far deeper trough than in Germany or The Netherlands. Total sales fell by 54,000 units - a drop of 14%. It is worth noting that sales of e-bikes are still in the shadows of regular bicycles as market share remains locked in at around 45% for the past three years.

DENKENDORF, Germany - In a strategic acquisition, Pinion owner Bombardier Recreational Products Inc. (BRP), has acquired the FIT 2.0 business of Biketec GmbH from its owner, the German dealer cooperative, ZEG. The intention is to expand Pinion's portfolio in the core business of e-drives. The financial details of the BRP investment remains undisclosed.

GENEVA, Switzerland - The UN 'Decade of Sustainable Transport (2026-2035)' might give a boost to the promotion of cycling on a global scale. On behalf of the international bicycle industry, gathering at the World Bicycle Industry Association WBIA, Manuel Marsilio explored how this will give a follow-up to the Masterplan for Cycling Promotion.