The Eurobike announcement to move its dates back to September from 2027 turned the international show calendar upside down again. September has always been very busy with industry events, so Eurobike's decision has prompted many show organisers to reconsider their 2027 dates. The Taiwanese industry was the first to respond, rescheduling the Taichung Bike Week to October.
TAICHUNG, Taiwan - The 2025 Taichung Bike Week did not bring the hoped-for signals of market improvement. Overnight rooms in the organising hotels were still available shortly before the event started, and exhibitors were looking at empty agendas on the opening day. There is a growing awareness among insiders that the industry needs structural changes, and fears that current market uncertainty will soon reach a boiling point.
TAICHUNG, Taiwan - The annual event for product managers has become the next big thing on the calendar to gauge industry sentiment. The positive market expectations signalled at Eurobike last June are now under severe pressure. What can the industry expect from Taichung Bike Week 2025 next week?
TAICHUNG, Taiwan - The lack of one central organiser of Taichung Bike Week might turn out to become the biggest hurdle for the event to overcome the current problems in the bicycle industry. Three hotels in Taichung's business district open up their rooms and banquet halls for exhibitors who invite their customers to come over. For the rest it is wait and see. This means a solid foundation and future vision for TBW are lacking.
TAICHUNG, Taiwan - The slow start of the annual Taichung Bike Week reflects the overall mood in the market. The inventory situation is still delaying product innovations and the development of new models. Over the past years the market has moved away from the annual model year cycles. All of this combined makes attending an annual sourcing show like Taichung Bike Week less relevant for product managers.
TAICHUNG, Taiwan - The annual event for product managers, the Taichung Bike Week will open its doors again from 24-27 September. The event's relevance has changed significantly, after Eurobike decided to move to the June/July window. The big question this year is whether the market is ready again for this sourcing event.
