TAICHUNG, Taiwan - Tektro TRP isn't keeping its ambitions to itself: "We want to be the alternative supplier for the industry next to the big two," says Lance Larrabee, general manager of Tektro USA. Tektro's expansion strategy has already resulted in the development of successful products.

In the field of bicycle technology, engineers and developers are continually tasked with improving the riding experience and optimizing component performance. This is particularly true in the road and gravel segments, where every second and every detail matter. In these areas, precise, reliable, and low-maintenance drivetrain systems are essential. The Vistar Powershift group from TRP responds directly to this need. It offers an innovative solution that not only pushes existing boundaries but also elevates the riding experience to new heights.

Tektro offers OEM manufacturers a portfolio of innovative braking systems that meet the requirements of models ranging from entry-level to high-performance. The structured product line allows for targeted selection of suitable solutions for different mountain bike categories and applications. The latest innovation in the range is the top model EVO Pro, which opens up new possibilities for individual brake customization thanks to an innovative pressure point adjustment (PAD — Pad Activation Dial).

For nearly four decades, Tektro has been known for its high-quality braking systems. Now, with the fully automatic E.A.S.I. A12 shifting system, TRP introduces an innovation set to make a mark on the shifting market. OEMs looking for future-proof, fully integrated systems now have the opportunity to equip their e-bikes with an automatic shifting system that combines riding comfort and durability.

A look at the bicycle industry reveals various approaches to dealing with an economic downturn. Leading the way is one such strategy, as demonstrated by Tektro and TRP. For 2024, the bicycle component specialist has planned a series of product launches. The first unveiling will already take place at the Garda Bike Festival in May.

By appointing Silvan Schäfer as marketing coordinator for Europe, Tektro is set to intensify its marketing efforts across the continent. In addition to expanding its presence in Germany, the company plans to boost its visibility across several other European markets.