E-bikes bring value to challenged market

The European bicycle market ended up in the inevitable correction phase after the corona related sales boom. It goes without saying that this situation was expected, the question was only, when? While 2022 sales are lower than 2021 throughout Europe's main markets, the e-bike continues to drive the market. What's happening? This Online Magazine examines the market developments in 2022 and the impact this has on product developments expected at Eurobike.

Highlights in this latest online magazine (Issue 27 | June 2023) include:

Eurobike thrives on popularity of e-bikes
E-bike sales grow amidst market slowdown
German consumers more reluctant to buy
E-bikes boost turnover in key European markets

Cambodia gradually shifting exports from bicycles to e-bikes

PHNOM PENH, Cambodia - The slow recovery of the Cambodian bicycle export to the European Union prompted the country's five assemblers to look for new markets. The once leading importer of bicycles into the EU-27 is also facing fierce competition of other major bicycle exporting countries like China and Bangladesh.

Dutch fatbike makers eye export markets as local sales implode

ZEIST, The Netherlands - Dutch fatbike manufacturers are experiencing a drastic decline in demand following the uproar surrounding e-bikes with fat tyres in the country. Phatfour's sales in its home market are currently about 75% lower than last year. Local competitor, Urban Mobility, the company behind Doppio, recently filed for bankruptcy. Can export markets offer a saviour for Dutch fatbike bands?

More Belgians opt for second-hand as speed pedelec sales falter

BRUSSELS, Belgium - Over the first nine months of 2024, registrations of second-hand speed pedelecs in Belgium increased by +17.4% compared to the same period in 2023, and by +39.3% compared to 2022, according to figures released by trade association Traxio. However, for new speed pedelecs a reverse trend is seen as sales dropped 17.9% compared to 2023.