The European bicycle market ended up in the inevitable correction phase after the corona related sales boom. It goes without saying that this situation was expected, the question was only, when? While 2022 sales are lower than 2021 throughout Europe's main markets, the e-bike continues to drive the market. What's happening? This Online Magazine examines the market developments in 2022 and the impact this has on product developments expected at Eurobike.
Highlights in this latest online magazine (Issue 27 | June 2023) include:
BH Bikes
DAHON
DAHON
Okawa Motor Technology Europe
Subscribers onlyThe Czech industry just can't seem to regenerate the local e-MTB market. Czechs are primarily focused on off-road e-bike use, and e-MTB models were a strong segment in 2025, but this category is still threatened and burdened by the ongoing sales crisis since 2023. Still, there are positive signs coming from this important production base for the EU market.
AMSTERDAM, the Netherlands - The Dutch bicycle market has enjoyed favourable market conditions throughout the year. According to the third-quarter report from the benchmark group of H&L Accountancy, the average retail revenue in the Netherlands increased by 5.4% compared to the same period last year. It is probably not the best quarter of the year, but the market is still buoyant.
GIRONA, Spain - The Spanish bicycle industry is facing 2025 with moderate optimism. 38.9% of companies have reported increased turnover in the first half of the year, while only 25.9% reported declines, according to the results of AMBE's second bicycle sector barometer, presented at Sea Otter Europe. Additionally, a new €20 million government subsidy has been secured to boost e-bike sales in the country.
ROOSENDAAL, the Netherlands - In Q2, from April to June, the Dutch bicycle market turnover rate rose significantly, averaging around 10% per month, according to figures from national consultancy group H&L Benchmark Group. This translates to 7.7% turnover growth for the first half of 2025, compared to the same period last year. In addition, about half of the H&L Benchmark Group is seeing a further reduction in excessive inventory.
