Highlights in this latest online magazine (Issue 27 | June 2023) include:
- Eurobike thrives on popularity of e-bikes
- E-bike sales grow amidst market slowdown
- German consumers more reluctant to buy
- E-bikes boost turnover in key European markets

The European bicycle market ended up in the inevitable correction phase after the corona related sales boom. It goes without saying that this situation was expected, the question was only, when? While 2022 sales are lower than 2021 throughout Europe's main markets, the e-bike continues to drive the market. What's happening? This Online Magazine examines the market developments in 2022 and the impact this has on product developments expected at Eurobike.
Highlights in this latest online magazine (Issue 27 | June 2023) include:

Germany's bike-sharing fleet grew 1.5% year-on-year to 102,550 bikes, while private bike subscriptions fell 2% to 98,000. That is the finding of the second market data survey on sharing, subscriptions and rentals by German industry association Zukunft Fahrrad.

The German bicycle market rose 10% year on year between January and June, while e-bike sales increased slightly by 2%. Despite this positive market development, the German industry association ZIV is careful in its reporting and calls it only a 'slow recovery'.

AMSTERDAM, the Netherlands - The Dutch bicycle market has enjoyed favourable market conditions throughout the year. According to the third-quarter report from the benchmark group of H&L Accountancy, the average retail revenue in the Netherlands increased by 5.4% compared to the same period last year. It is probably not the best quarter of the year, but the market is still buoyant.

ROOSENDAAL, the Netherlands - In Q2, from April to June, the Dutch bicycle market turnover rate rose significantly, averaging around 10% per month, according to figures from national consultancy group H&L Benchmark Group. This translates to 7.7% turnover growth for the first half of 2025, compared to the same period last year. In addition, about half of the H&L Benchmark Group is seeing a further reduction in excessive inventory.

