The European bicycle market ended up in the inevitable correction phase after the corona related sales boom. It goes without saying that this situation was expected, the question was only, when? While 2022 sales are lower than 2021 throughout Europe's main markets, the e-bike continues to drive the market. What's happening? This Online Magazine examines the market developments in 2022 and the impact this has on product developments expected at Eurobike.
Highlights in this latest online magazine (Issue 27 | June 2023) include:
PARIS, France - The electric scooter market in France is continuing its downward spiral. According to the eighth edition of the Micromobility Market Barometer, co-published by Mobilians and Smart Mobility Lab, 2024 marks the third consecutive year of decline for motorised personal mobility devices (EDPMs), a segment overwhelmingly dominated by electric scooters.
TAIPEI, Taiwan - Taiwan's leading role in the international market for ICT products could play an important role in regenerating the supply chain for e-bikes. In 2017-2018 the country's bicycle industry made a successful transition to the production of e-bikes. The strong focus on this high-value product category gave Taiwan the opportunity to move forward in this innovative market. However, the strong fluctuations in supply and demand has seen Taiwan completely lose momentum in the e-bike market.
KORTRIJK, Belgium - Is Belgium the 'most promising market' amidst the other European markets where companies are struggling with financial burdens and slow demand? "2024 has not been a crisis year for the bicycle industry," said Paul Glorieux, secretary general of the Belgium industry association Traxio-Velo at the presentation of the 2024 market statistics.
Subscribers onlyTAIPEI, Taiwan - The fact that the Taiwanese supply chain has struggled during 2024 is fully evident in the latest custom statistics. In Q3, the island nation exported around 75,000 e-bike units, a 44% drop compared to 2023. E-bike exports to the EU specifically dropped 55% to a mere 34,000 units between July and September. Most significantly, the country is on course to see its export value drop half a billion euros this year in total.
