Integration and digitisation transforming product development

Selecting a drive system is no longer just a technical choice; it dictates development timelines and long-term portfolio strategy while supporting on-demand flexibility. For Bicycle brands in a competitive market, strategic system architecture is now a structural business consideration. This shift is driving interest in scalable platform solutions that streamline engineering resources while maintaining clear segment differentiation.

E-bikes and automobiles share important commonalities: both are wheel-based forms of transportation, and both use microprocessors, batteries, and motors. But despite these commonalities there has been an enormous difference in the marketplace performance of autos and e-bikes: while automobiles have enjoyed rising prices, frequent innovations, and sustained growth, for the past four years e-bikes have suffered declining prices, me-too product features, and lack of innovation: a perfect recipe for marketplace woes.

As the bicycle industry continuously balances technological innovation, cost pressures, and the need to serve specific target groups as effectively as possible, Shimano offers a solution to manufacturers and retailers with universal CUES components. More than 95 percent of retailers worldwide are already familiar with it.

IRVINE, United States - The long-awaited, much-hyped e-bike launch from Also, Inc., the micromobility spinoff of e-car manufacturer Rivian, is here. Though there have been a couple of leaked photos drifting around the internet, the California-based start-up has managed to keep most of the new bike's specs under wraps — until its launch on 22 October.