Let's delve into the 5 major reasons behind the choice of connectivity to ensure the brand's success among cyclists, as well as its long-term profitability and growth.
Amélie Guicheney and Jacques Bonneville, co-founders of Gaya, integrated digital elements into the brand's strategy from the inception of the project. By placing data at the core of this strategy, they can identify 5 significant benefits for the brand:
- Enhancing the riding experience
- Simplifying maintenance and servicing to extend the life of your bike
- Developing new business models based on usage
- Measuring its impact
- Thinking about the bike's second life