Despite current market challenges, Eurobike offers a prime opportunity for both national and international players to leverage this established platform to drive industry growth and innovation.
"Over the past few months, we have managed to further expand the success of the last event and are already looking forward to excellent participation at Eurobike 2024,” explains Stefan Reisinger, managing director of event organizer fairnamic. “Face-to-face meetings, brand presence and a joint place to network and discuss topics that are current and relevant to the industry, are all aspects that really matter when times are tough."
We expect participants from more than 1,900 exhibiting companies, which will bring together all relevant players in the global value chain.”
Eurobike has become a firm fixture, Reisinger explains. "We expect participants from more than 1,900 exhibiting companies, which will bring together all relevant players in the global value chain. We are delighted to welcome back international brands and representatives in 2024 who recently took a break from having a booth at the fair. In addition, providers from the light electric mobility segment increasingly take centre-stage."
From July 3 to 5, the Business Days will cater to industry professionals, followed by the Festival Days open to the general public at the weekend. Spanning 150,000 square meters across four halls on eight levels and a large outdoor area, the event will feature the latest models, technologies, and concepts. New strategic partnerships and target groups from the technology, digitalization, services, logistics and commercial sectors are set to broaden Eurobike’s focus beyond bicycles and pedelecs.
Hello Future. Hello Transformation.
The Eurobike conference program (July 2-5) will dive into the industry's transformation, curated in partnership with key bicycle industry organizations (ZIV, Zukunft Fahrrad, VSF, CONEBI, CIE). The program aims to meet the needs of the entire ecosystem while emphasizing communicative reach and socio-political impact. Six primary tracks will dominate the conference discussions: Innovation, Digitalization, Sustainability, Inspiration, Retail, and People. The program will blend knowledge transfer, inspiration, and networking events to cover these key areas.
Test track doubles in size
At Eurobike 2023, 18,500 people conducted around 40,000 test rides on 1200 test vehicles. This extensive test pool is set to expand even further this year. The 2024 test track at Eurobike is now twice as large, and will take the riding experience to a whole new level for every target group.
This article is sponsored by Fairnamic
