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德國進口商進行重整並結束掉電動自行車及自行車品牌

Jo Beckendorff | translated by Ferlin Wu
Published: 16 Jul 2025
德國進口商進行重整並結束掉電動自行車及自行車品牌
MSA魏登總部包含兩輪車中心及工作坊。照片來源/MSA

德國,魏登(WEIDEN)-電動自行車市場在過去10年間不斷成長,帶動不少新品牌及供應商加入。其中一間為德國MSA,是Kymco在德國及捷克長期配合的進口商,並以此聞名。摩托車與電動自行車市場上的難題,導致該公司進行重整,並決定退出電動自行車及自行車市場。

MSA管理團隊表示:「在兩輪市場現有挑戰的影響之下,我們認為有必要採取行動,確保公司長期的經濟穩定,並持續與大約650個經銷夥伴共同維持MSA GmbH的成功。」

2014年踏入市場

MSA Motor Sports Accessories GmbH於2014年創立電動自行車品牌Trenoli,進軍電動自行車與自行車市場。當時,該公司旗下50cc輕型機車銷售大幅下滑,因此決定推出電動自行車。2018年時,該公司收購電動自行車品牌Bionicon擴大規模,在德國市場透過IBD販售,將兩個品牌經營地有聲有色。

電動自行車及自行車市場目前持續促銷的情況,加上Kymco電動機車與ATV銷售下滑,MSA不得不進行組織重整。

策略重整

MSA於聲明中寫道:「自行車市場持續低迷,因此我們決定自2025年12月31日起,終止販售Bionicon和Trenoli自行車及電動自行車。」此外,該公司也將結束捷克的Kymco經銷業務。該次策略重整也會進行人員裁減,不過尚未公布實際影響人數。

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